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Web Design Kitchener Waterloo Guelph Cambridge AODA Development





Old world flair, new world taste


orange line


Vincenzo’s is a high-end supermarket in Waterloo. It continues a family tradition of quality products, friendly service and a huge selection of top-quality salads, soups, sandwiches and many others. Drop by their store to get groceries, order your lunch, buy a gift basket for a loved one or try their daily featured meals.



Vincenzo’s came to us in need of rebranding and redesigning their website. It needed to be modernized and more user-friendly. They needed to expand their consumer market by showing their target demographic that Vincenzo’s has a lot of great things to offer that caters to their lifestyle needs. Their users needed to easily shop for groceries or order their lunches online.



Through client meetings, brainstorming and wireframing, our designers teamed up to create concepts that conveyed a bustling, old world market feel with a sophisticated, high-end look. With a clean layout and easy-to-use custom modules such as the Sandwich & Salad Builder, users can easily browse through the website and order exactly what they want. The website is now robust, completely responsive and adapts to multiple devices and web platforms; this makes it possible for their customers to do all sorts of tasks such as ordering lunches on their smartphones.



  • Responsive Redesign
  • WW5 integration
  • AODA Level AA Compliance



  • Banner
  • Form Builder
  • Full Text Searching
  • White Glove Content
  • Events
  • New and Improved eCommerce



  • Daily Menu, Sandwich & Salad Builder
  • New Lunch Ordering System
  • Custom Mega Menu






Vincenzo's Homepage Screenshot





Initial creative direction for Vincenzo's was geared towards a lighter, cleaner aesthetic with a re-imagined colour palette paired with some new modern typographic styles. The goal to capture the feeling of being in the store. With the re-design, the overall style, tone and feeling was to be clean, humble, stylish - yet approachable, elegantc & modern.


Colour Palette and Typography



From Custom Illustrations and Featured Products, to Custom Mega Menus and a revamped eCommerce system - the new and improved Vincenzo's Online will give its users a whole new User Experience.


Today, more than half of all web traffic is mobile. Mobile devices are revolutionizing the way we connect and push the way businesses operate. Vincenzo's was designed with this in mind, catering to users smartphones and tablets making it even easier to order online!

Website Feature - Mega Menu

Website Feature - Custom Graphics

Website Feature - Featured Products

Website Feature - Gift Baskets

Website Feature - Logo Scroller

Website Feature - Shop your way

Vincenzos on smartphone

Vincenzos on 2 smart phones

Vincenzos Online website on desktop computers






See Vincenzo’s website in action  LAUNCH WEBSITE




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