Today's blog post is a simple yet important illustration of how to determine the ROI (Return On Investment) for specific keywords. This is specifically important when trying to determine which products to focus on with your website. When it comes to search engine optimization (SEO), it is a bit of a "choose your battle". What I mean is you can't go after every single keyword as your "most important". You need to narrow it down to a manageable sized list that will get you your best bang for your buck.
The best way to look at the ROI on a product keyword for example is by using simple math.
The example below shows two TV's that you might sell. What makes you the most?
32" LCD TV
Presumed Markup $61
Estimated Search Volume – 210
32" LED TV
Retail - $389
Presumed Markup $77.80
Estimated Search Volume – 170
1% conversion rate would produce a profit of $128.10 on the 32" LCD TV and $132.26 on the 32" LED TV.
As you can see the profits made on the 32" LCD TV are higher and therefore makes sense to put more effort in your SEO.
Well, folks, winter is approaching and it's approaching very fast in my neck of the woods! Yesterday I scraped ice off the vehicles parked in my driveway, whereas the day before I walked outside in a sweater to a bright and sunny morning. Winter likes to be sneaky like that.
This may sound like I'm not fond of winter, but that would be the exact opposite! In fact, I enjoy winter. Shoveling snow is - crazy as it may seem - one of my favourite things to do every year. The arrival of snow reminds me of hot chocolate by a warm fire after trudging through the snow from 8 straight hours of tobogganing with my cousins. I love the winter season!
I also love winter for my computer nerd tendencies. I do tend to still get stuck inside during the winter due to other people in my life not being as fond of the cold. This means I get to kick back and enjoy more time with my tech, and that's not something to complain about.
What do you enjoy doing in the winter season? Are you an avid skier? Do you play ice hockey on a pond or through an organized league? Let me know in the comments and let's share some pro winter cheer!
Like it was yesterday, I can recall how excited I was as a kid knowing Halloween was coming! I spent weeks planning and figuring out who I would be and in many cases (because there weren't as many opportunities or choices as there are now) making my costume (with the help of my parent's of course).
My choices were somewhat more vague and homemade than a lot of the costumes available these days. Off-hand I can recall being a ninja, a soldier and the Lone Ranger among other things. The streets were busy with kids trick or treating and of course the schools supported this fun day and we had haunted houses and treats and just really enjoyed the day.
Not to sound overly nostalgic but boy have things changed! The letters from school now highlight and discuss the restrictions, no candy, no masks, and in the case of our older child, no costumes at all. Instead of having lots of kids, we are lucky to have 10 come to our door for candy. I'm not sure what specifically changed over the years but I know my kids enjoy the day and I do whatever I can to help with the fun including possibly even dressing up myself this year...we'll see...
I unfortunately don't have any photos of my daughter's costume (she has creatively decided to come up with a fairly interesting idea of being "Goth-Minnie-Mouse") but below I will share a photo of my 4 year old son Joshua, proud to be a favorite superhero of his - Captain America.
looks like you all had a good one lol , great costumes
Backlinks are an effective way to increase your rankings across search engines however there is a right way and wrong way of adding them.
Backlinks are links from other websites that link to your website.
Backlinks are most beneficial when they come from multiple, related sources, when they come from reputable websites and when they are combined with key words.
I am going to use the service of a wedding photographer for my examples below.
Backlinking From Multiple, Industry Related Websites
Your backlinks would be more effective if they came from other companies in your field - not your competition - but others in your industry. In the case of a wedding photographer, backlinks from wedding planners, florists, banquet halls, DJ services and bridal gown websites would be great! Building relationships with these vendors can prove to be rewarding not only for the purpose of creating backlinks but perhaps for referrals as well.
Online directories would be an avenue to consider too.
Backlinks From Websites That Already Have Credibility
The process of adding backlinks from reputable or well known websites may prove to be difficult or perhaps even incur a cost but if you have the opportunity to add a backlink to your site from a website that already has really great internet presence, that would be wonderful.
Backlinks Using Key Words
Simply having a link to your website from a company logo or from the words "click here" is pretty well useless (to put it bluntly). Links need to be added to keywords in order to have impact. Here is an example of how to do it properly:
Thank you to REM Web Solutions for sharing your website design and Content Management System, WebWiz@rd, with us. We are thrilled with the outcome of our website and sincerely appreciate all of your expertise and effort.
When designing a website, finding out who it performs is one of the most important parts. Having access to information about your visitors and their behavior on your website can be extremely valuable to you. It allows you to adjust content to make it more engaging, find ways to give people what they are looking for easier, improve your relationship with search engines and much more.
The most popular analytics tool these days is Google Analytics. It offers and extremely extensive list of features, tracks a lot of information and it's free.
WebWiz@rd is design to allow clients to easily add Google Analytics to their website with only a few clients. One they tracking code from Google has been installed, you have instant access to the wealth of information they track for you.
In this post I am going to get you familiar with the most basic terms in Google Analytics:
Acquisition - this section talks about how your visitors got their (ie. search engines)
Avg. Session Duration - this is the average time someone spends on your site
Behavior - this section is designed to help you improve the content on your site to meet the needs and expectations of your users
Bounce Rate - is the number of visits in which they left your site from the entrance page without going anywhere else on your website.
Campaigns - allows you to add information to your URLs from your website to collect more information about your referral traffic.
Conversions - are the number of times goals have been completed on your website.
Goals - let you measure how often users take or complete specific actions on your website (reach your contact page or make it to your shopping cart).
Metrics - are individual elements that can be measured as a sum or a ratio (Pages/Session and Average Session Duration are examples of metrics in Google Analytics.)
New Sessions - an estimate of the percentage of first-time visits (this is only partially accurate as is tries to track you from your computer but you could come back from a different computer later that day and it would count as well as a new visitor).
Pages/Session - is the average number of pages viewed during a session. Repeated views of a single page are counted.
Pageviews - is the total number of pages viewed. Repeated views of a single page are counted.
Sessions - is the period of time a user is actively engaged with your website, app, etc., within a date range. All usage data (Screenviews, Events, Ecommerce, etc.) is associated with a session.
Users - is someone who have had at least one session within the selected date range. Includes both new and returning users.