Backlinks are an effective way to increase your rankings across search engines however there is a right way and wrong way of adding them.
Backlinks are links from other websites that link to your website.
Backlinks are most beneficial when they come from multiple, related sources, when they come from reputable websites and when they are combined with key words.
I am going to use the service of a wedding photographer for my examples below.
Backlinking From Multiple, Industry Related Websites
Your backlinks would be more effective if they came from other companies in your field - not your competition - but others in your industry. In the case of a wedding photographer, backlinks from wedding planners, florists, banquet halls, DJ services and bridal gown websites would be great! Building relationships with these vendors can prove to be rewarding not only for the purpose of creating backlinks but perhaps for referrals as well.
Online directories would be an avenue to consider too.
Backlinks From Websites That Already Have Credibility
The process of adding backlinks from reputable or well known websites may prove to be difficult or perhaps even incur a cost but if you have the opportunity to add a backlink to your site from a website that already has really great internet presence, that would be wonderful.
Backlinks Using Key Words
Simply having a link to your website from a company logo or from the words "click here" is pretty well useless (to put it bluntly). Links need to be added to keywords in order to have impact. Here is an example of how to do it properly:
Thank you to REM Web Solutions for sharing your website design and Content Management System, WebWiz@rd, with us. We are thrilled with the outcome of our website and sincerely appreciate all of your expertise and effort.
When designing a website, finding out who it performs is one of the most important parts. Having access to information about your visitors and their behavior on your website can be extremely valuable to you. It allows you to adjust content to make it more engaging, find ways to give people what they are looking for easier, improve your relationship with search engines and much more.
The most popular analytics tool these days is Google Analytics. It offers and extremely extensive list of features, tracks a lot of information and it's free.
WebWiz@rd is design to allow clients to easily add Google Analytics to their website with only a few clients. One they tracking code from Google has been installed, you have instant access to the wealth of information they track for you.
In this post I am going to get you familiar with the most basic terms in Google Analytics:
Acquisition - this section talks about how your visitors got their (ie. search engines)
Avg. Session Duration - this is the average time someone spends on your site
Behavior - this section is designed to help you improve the content on your site to meet the needs and expectations of your users
Bounce Rate - is the number of visits in which they left your site from the entrance page without going anywhere else on your website.
Campaigns - allows you to add information to your URLs from your website to collect more information about your referral traffic.
Conversions - are the number of times goals have been completed on your website.
Goals - let you measure how often users take or complete specific actions on your website (reach your contact page or make it to your shopping cart).
Metrics - are individual elements that can be measured as a sum or a ratio (Pages/Session and Average Session Duration are examples of metrics in Google Analytics.)
New Sessions - an estimate of the percentage of first-time visits (this is only partially accurate as is tries to track you from your computer but you could come back from a different computer later that day and it would count as well as a new visitor).
Pages/Session - is the average number of pages viewed during a session. Repeated views of a single page are counted.
Pageviews - is the total number of pages viewed. Repeated views of a single page are counted.
Sessions - is the period of time a user is actively engaged with your website, app, etc., within a date range. All usage data (Screenviews, Events, Ecommerce, etc.) is associated with a session.
Users - is someone who have had at least one session within the selected date range. Includes both new and returning users.
It's that time of year again! Fall is definitely my favourite season of them all. The smell in the air, the cool weather, the changing of the leaves - it's all beautiful to me.
Some of my favourite parts of fall are:
1. The fashion!
While I love summer for cute dresses, shorts and sandals - fall holds a special place in my heart. I love tall boots, sweaters, warm jackets and scarves.
What's in style changes year-to-year. Some of the things I am looking forward to wearing this year are:
- Big chunky scarves
- Chelsea boots
- Poncho style jackets
2. The cool weather
Nothing is better than waking up in a nice, warm, cozy bed on a cool fall morning. Everything seems happier and cozier in the fall.
A cool, fall morning run helps energize and wake me up better than any coffee will.
3. The flavours
Fall is the best time of the year for some of my favourite flavours. As most of my coworkers will attest to - I LOVE pumpkin. Pumpkin coffee, pumpkin tea, pumpkin pie, pumpkin cookies - pumpkin, pumpkin, pumpkin!!
There are so many more flavours of fall that I love: apple, cinnamon, maple - all of these seem to make up the best dinners and desserts (it also helps that Thanksgiving happens to land in the fall as well!).
Halloween is my number one "holiday". The costumes, the parties, the candy. I love it all!
Admittedly, I spend a lot of time watching videos on YouTube. Being a "gamer", I especially enjoy the comedy team of VanossGaming, H20 Delirious, Luis Calibre, Daithi De Nogla and their various friends. If you're looking for some hilarious moments in gaming, where goofing off in-game takes precedence over playing the actual game, then look no further. It's an instant comedy fix.
On the topic of YouTube from REM's perspective, it is interesting to note just how easy it is to embed videos in WebWiz@rd. The design of our content management system allows you to place all sorts of multimedia content within your website for visitors to consume. Here's a simple example of a video embedded within this blog post:
If you'd like to learn more about embedding YouTube, Vimeo or other video sharing site's videos on your WebWiz@rd powered website, feel free to contact our support team any time!
I have always loved running. I played competitive soccer as a youth, I was on my high school cross country team and also ran the 2500m for my school's track and field team. Of course as life progresses we get busy with other things (work, kids, leisure time) which puts us off track of hobbies and in some cases even consideration of our health.
So, after I hit 40 (I still can't believe it!) I thought it was time to start getting back in shape and it has taken a long time! It all started with the purchase of a treadmill where I struggled for several months to try and be able to run 5k all in one shot. The treadmill was a great way to get my confidence up so when the weather improved I was able to start running outdoors.
The only problem I had was that I didn't have any way to track my pace/progress until I discovered software called Runkeeper that works both with my iPhone and my Pebble watch. I am able to track my pace, top speed, distance, etc. and see whether I am improving over time. I have now gotten to the point where I am averaging under 7:30/mile for 5k (3.2 miles) at a comfortable pace (which is a vast improvement over the 10 minutes per mile I was doing when I started).
So, no more cheating! Also when someone tells me to "pick up the pace" I am able to actually track whether I am or not!
Straight forward, predictable and traditional; some might say, a bit boring.
The wording within your website's menu doesn't have to be the same old, same old. The menu, along with the rest of your website, should reflect your company's personality and style.
If your company is more relaxed, forward thinking and approachable, consider updating your menu to echo those traits!
This new wording is still self-explanatory and as a user you know where to go to find the information that you need. (In my example the Home link has been completely removed. It is quite common for company logos to be the link to the Home page.)
Some may think that this wording is too relaxed and that perhaps they couldn't take a company seriously after reading a menu such as this.
I disagree. Provided your website content is accurate, thorough, well written and well displayed, your site will still convey professionalism.
Two Blonde Chicks has taken a slightly different slant to what I'm suggesting. Although their menu is still relatively traditional, the lighthearted images at the top of each of their pages, oozes creativity and fun. After reading their content and seeing their portfolio you can tell that they are qualified and professional.
I can admit that not all industries are suited for this approach; industries such as insurance, accounting, medicine and law. A lighthearted menu on a criminal law website would be inappropriate and insensitive.
However, if you are in an industry that can break tradition and your company is fresh, friendly and a bit quirky, why not try being a bit more creative with your website's menu?