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The Emotions Behind Colour


It’s no secret that colours have an effect on the way people think when viewing anything. This is also true when it comes to web design. Colours are everywhere and the web is surely not black and white.


Marketers and designers use certain colours to evoke emotions and certain feelings toward their viewers.


Below are a few of the main colours used in the web and the emotions that are tied to them.

Red – Excitement, Love and Lust
Blue – Trust, Strong and Dependable
Green – Clean, Health and Growth
Orange – Cheerful, Confident and Friendly
Yellow – Bright, Clear and Warm
Grey – Calm, Smart and Balanced



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