Small Business Blog

Sort & Explore:
AI traffic representation graphic, Google Analytics logo

The Correct Way to Filter & View AI Traffic in GA4
Sanj Rajput
September 17, 2026 Time to Read: 8 minutes
Google added a native AI Assistant channel to GA4 in 2026. Here's exactly what it tracks, what it misses, and how to filter AI traffic in GA4 correctly.
Tags: SEO Marketing
Woman sitting at table flipping through pages of a book

The Right Way to Use READ MORE Buttons in Web Design
Sanj Rajput
September 10, 2026 Time to Read: 6 minutes
Should you use the "Read More" button? Here's what UX research, Google, and accessibility guidelines say, plus 7 rules to do it right.
Tags: Web Design SEO Marketing
Woman writing on whiteboard

Being No. 1 on Google May No Longer Be Enough - A Preview
Sanj Rajput
September 8, 2026 Time to Read: 3 minutes
AI search is changing how customers find businesses before they ever hit Google. Here's a preview of what that means for your visibility.
Tags: SEO Marketing Artificial Intelligence (AI)
Person holding computer mouse with 2 action buttons

What is Microcopy (and How to Make It Work for You)
Sanj Rajput
September 3, 2026 Time to Read: 7 minutes
Improve your website with clear microcopy. Learn how better button labels, forms, error messages, and CTAs can reduce confusion and increase conversions.
Tags: Marketing Copywriting
Woman smiling at phone in cafe setting

How Entity Optimization Could Change Your SEO Strategy
Sanj Rajput
August 27, 2026 Time to Read: 7 minutes
Entity optimization is reshaping how Google and AI systems understand your brand. Learn what it is, why it matters for AI Overviews, and how to build it.
Tags: SEO Marketing
REM Welcomes Andrew Matlow

REM Welcomes Andrew Matlow
Andrew Matlow
August 25, 2026 Time to Read: 1 minute
  We’re excited to welcome Andrew Matlow to the REM Team as a Software Developer! Get to know Andrew and learn a little more about him in this blog post.     At Work Role at REM: Software Developer   Education: Wilfrid Laurier University – BBA & BSc (Computer Science)   Something That Makes Me Smile at Wo...