Our Blog Page Page Icon  

Our Blog.

Humans writing words that span topics from support to design to content management and beyond!

 

Determine the ROI on your keywords

 

Today's blog post is a simple yet important illustration of how to determine the ROI (Return On Investment) for specific keywords.  This is specifically important when trying to determine which products to focus on with your website.  When it comes to search engine optimization (SEO), it is a bit of a "choose your battle".  What I mean is you can't go after every single keyword as your "most important".  You need to narrow it down to a manageable sized list that will get you your best bang for your buck.

 

The best way to look at the ROI on a product keyword for example is by using simple math.  

 

The example below shows two TV's that you might sell.  What makes you the most?  

 

32" LCD TV

Retail $305

Presumed Markup $61

Estimated Search Volume – 210


32" LED TV

Retail - $389

Presumed Markup $77.80

Estimated Search Volume – 170

 

1% conversion rate would produce a profit of $128.10 on the 32" LCD TV and $132.26 on the 32" LED TV.

 

As you can see the profits made on the 32" LCD TV are higher and therefore makes sense to put more effort in your SEO.

add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn

Contributors

Rob Matlow
76
December 7, 2016
show Rob's posts
Shauna Ramsaroop
12
December 5, 2016
show Shauna's posts
Todd Hannigan
16
November 30, 2016
show Todd's posts
Jillian McBurney
55
November 7, 2016
show Jillian's posts
Sean Sanderson
59
October 31, 2016
show Sean's posts
Sean McParland
15
October 27, 2016
show Sean's posts
Christine Alon
18
October 20, 2016
show Christine's posts
Ryan Covert
47
August 4, 2016
show Ryan's posts

Latest Posts

Show All Recent Posts

Archive

Tags

Everything Content Management Technology Design Holidays Off Topic Support New Features Personal Gaming New Clients SEO REM News Project Management Account Management Training
 
Home Our Work Our Team Our Services WebWiz@rd™ Support Contact Us  

OUR ADDRESS

72 St Leger Street, Unit 2

Kitchener, ON, N2H 6R4

P: 519 884 4111 | TF: 1 866 754 4111 sales@remwebsolutions.com

 

Client Centre Login

 

Accessibility & Compliance Privacy Policy
 
 
© Copyright 2016 REM Web Solutions. All Rights Reserved.
Web Design and Content Management by REM Web Solutions.
 
FaceBook Twitter Linked In YouTube Google Plus our blog