Get in touch with us today! Call us toll-free at 1.866.754.4111 or email us at sales@remwebsolutions.com
Web Design Development Kitchener Waterloo Guelph Cambridge E-commerce
This is a headshot of .

To put it simply, quality content is the key to creating a successful website.  If your content isn't giving the right impression, visitors to your site won't be staying very long and certainly won't be buying your product or service any time soon.  The average consumer will give your website only 10 seconds to grab their attention, is your content worthy of convincing them to stick around?

After wracking our brains and conducting some online research, we've come up with 5 of the best content writing tips out there.
 

1. Keep it skim friendly
The most important thing to remember when writing your web content is this: consumers who visit your website don't read, they scan. Ensure that you are getting straight to the point. The use of subheadings and bullet points can also help readers to find what they are looking for quickly.
 

2. Don't try to sell
Especially on the Home page of your site, avoid any sales pitches. Doing so can come off pushy and tacky. Instead, build trust with your consumers; use unbiased language and focus on highlighting the quality of your business and what it offers.
 

3. Use Detail
While writing your website content it's important that you are communicating exactly why your business is special and clearly defining the uniqueness of your products, services and special offers. Be sure to use key words throughout your site that would possibly be used to find you in an online search, such as a Google search.
 

4. Keep it personal
Tone is an important element of content writing that is often overlooked. The tone of your website copy can vary depending on the nature of your business, but if it's appropriate, don't be afraid to share stories or make visitors laugh (starting a blog is a great way to accomplish this). Your website is the best place for consumers to get to know you, it shouldn't put them to sleep.
 

5. Proofread, proofread, proofread
It pretty much goes without saying, but we'll say it anyway: spelling and grammatical errors never look professional. Always have someone proofread your website content before it's published.
 

We hope these tips will help. Happy content writing!
 

Subscribe to this Blog Like on Facebook Tweet this! Share on LinkedIn

Contributors

Brad Anderson
132
November 14, 2019
Show Brad's Posts
Christine Votruba
25
October 31, 2019
Show Christine's Posts
Ryan Covert
48
July 26, 2019
Show Ryan's Posts
Sean Sanderson
63
July 23, 2019
Show Sean's Posts
Matt Stern
4
July 16, 2019
Show Matt's Posts
Sean Legge
1
June 28, 2019
Show Sean's Posts
Sean McParland
17
June 28, 2019
Show Sean's Posts
Rob Matlow
84
April 17, 2019
Show Rob's Posts
Todd Hannigan
47
November 13, 2018
Show Todd's Posts