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Writing Effective Web Content

To put it simply, quality content is the key to creating a successful website.  If your content isn't giving the right impression, visitors to your site won't be staying very long and certainly won't be buying your product or service any time soon.  The average consumer will give your website only 10 seconds to grab their attention, is your content worthy of convincing them to stick around?

After wracking our brains and conducting some online research, we've come up with 5 of the best content writing tips out there.

1. Keep it skim friendly
The most important thing to remember when writing your web content is this: consumers who visit your website don't read, they scan. Ensure that you are getting straight to the point. The use of subheadings and bullet points can also help readers to find what they are looking for quickly.

2. Don't try to sell
Especially on the Home page of your site, avoid any sales pitches. Doing so can come off pushy and tacky. Instead, build trust with your consumers; use unbiased language and focus on highlighting the quality of your business and what it offers.

3. Use Detail
While writing your website content it's important that you are communicating exactly why your business is special and clearly defining the uniqueness of your products, services and special offers. Be sure to use key words throughout your site that would possibly be used to find you in an online search, such as a Google search.

4. Keep it personal
Tone is an important element of content writing that is often overlooked. The tone of your website copy can vary depending on the nature of your business, but if it's appropriate, don't be afraid to share stories or make visitors laugh (starting a blog is a great way to accomplish this). Your website is the best place for consumers to get to know you, it shouldn't put them to sleep.

5. Proofread, proofread, proofread
It pretty much goes without saying, but we'll say it anyway: spelling and grammatical errors never look professional. Always have someone proofread your website content before it's published.

We hope these tips will help. Happy content writing!

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