Entrepreneurs and business owners understand the importance of having a website. However, many ask themselves where they should begin. How do they compete while providing the best return on investment? Regardless, there are advantages and disadvantages to both custom website design vs. using templates.
The debate over using a custom website design or a template is very common. Obviously, there is no one-size-fits-all right answer. You must evaluate the advantages and disadvantages for each, and choose what is best for you. Here are some elements to consider.
Budget - We have all seen the commercials offering to get your business website designed for $1 or even free with a hosting plan. You can then build your website using a predefined layout and options. Initially, this looks much cheaper than custom website design. However, if you need changes, the cost to add functionality and usability can end up costing more in the long run.
Branding - When you choose a free or low-cost template design, it is common to expect restrictions, co-branding, or advertising conditions. Your website's main purposes are building your image and growing awareness. Custom website design gives you full control to highlight your company, products, and services.
User Experience - Website usability is extremely important. Visitors, leads, and customers must be able to easily navigate your site and find the information and products they need. Templates, while sometimes visually appealing, often miss the mark on usability. The user of your website must be able to easily learn their way around and achieve their goals.
Scalability - Templated website design is intended as a one-size-fits-all solution. While elements and plug-ins are often available, they can cause slower website reaction times. On a low traffic website, there is rarely a problem. However, a better option is forecasting future visitor growth and needed functionality.
What haven’t we covered yet that is important to you? If you would like to talk about the advantages and disadvantages of custom website design vs. templates, or need more information, please contact us.