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What’s Wrong with Using Design Templates?

3 Things That Can Go Wrong

 

Should you use a pre-made website design template? A drag-and-drop website editor sure seems to make things easier. However, easier does not mean better. Here are three things that can go wrong when using design templates.

 

It Leads to Poor Branding

 

Using a pre-made template will reflect very poorly on your brand and is a disaster for your marketing efforts. Some templates have literally been used by dozens of thousands of people. The more popular they become, the more recognizable they are. If you want to stand out, you need to have a unique website.

 

You Are Stuck in a Box

 

With design templates, you are stuck in a box. Most templates have extremely limited design features, with a built-in menu, header, and widget structure. If you want to, for example, create a slideshow menu, sidebar, or header, you will have to upgrade to a more expensive template -- which will still be quite limited.

 

You Can't Improve Customer Experience

 

Ideally, you want to be able to streamline your visitors’ experience on your site. For example, if you want to direct them to a landing page, you need to be able to customize your site in such a way that gives them cues to go there. You will need to constantly tweak your site so that the user experience improves. If you are using a pre-made template, you will be extremely limited in your ability to do so. You also need to make sure that your website is mobile friendly, something that many templates lack.

 

We service Kitchener, Waterloo, Cambridge and Guelph and the surrounding areas. Visit our site at remwebsolutions.com or call us at 519 884-4111 to arrange a demonstration of what we can do for your business to set you apart from your competition.

Todd Hannigan at 10:50 AM
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