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Identifying the paths that a consumer will take while navigating on desktops, tablets, and smartphones will help you design a mobile-friendly website. Establish the layout, grid structure, and break-points. It is important to keep a fluid layout rather than relying on three hard breaks because devices are rapidly changing in size and aspect ratio.

 

Grid Layouts

 

Start by creating a base set of grid layouts and standards for titles, subtitles, and navigation and body fonts. This is very important because it helps you create consistency across different layouts, significantly reduces the code complexity, and also has SEO benefits by ensuring the page structure follows SEO best practices from the beginning.

 

Wireframes

 

Use this guide to create interactive and responsive wireframes, giving an idea of how the site will feel and function on each device. Just taking your desktop content and shrinking it down to mobile is not the right approach. Smartphone users are often looking to make a transaction with the shortest amount of time. Tablet users often spend more time on the site than desktop users, so tailoring your content approach per device is critical. After refinement of the user experience, apply the final design to the wireframes to bring the brand to life in the new digital format.

 

QA Testing

 

Build all of the interaction states and tailor those actions per device. Rollovers on desktops must be converted to touching interactions on mobile. Clicking carousels should be swiped-enabled on mobile. Before launch, conduct a QA testing on numerous devices. It's important that you physically test to see how everything feels and reacts on a mobile device. Don't be shy to go back and make changes to create a better experience for your customers. 

 

Make sure that you have an in-depth analytics implementation and watch the user behavior on your website. Take suggestions and keep an open mind and listen to the analytics. For further insight, please contact us.

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Many business owners are tempted to cut costs by handling web design in-house. However, DIY web design is usually not the best option. Your company's website is an important marketing asset, and building it yourself creates opportunities to make mistakes that can hurt your bottom line. One common mistake of DIY websites is designing a site that is not responsive. Here's why responsive web design is important.

 

Faster Speeds and Improved Search Rankings

 

Users expect web pages to load right away, especially on mobile devices. Also, Google considers page loading speeds when ranking results. By ensuring that your website is responsive, you'll deliver a better experience to your customers, and your site will rank higher in search.

 

Lower Bounce Rates

 

Your site's bounce rate is the number of times users view only a single page and then click away. Users are more likely to engage and explore your website if it's mobile-friendly. If your site isn't responsive, users are more likely to become frustrated and bounce. In fact, if your mobile site loads in under five seconds, the average viewing session is 70% longer than for slower sites.  

 

Higher Conversions

 

Even if your visitors do stick around, they don't want to be redirected to a separate, mobile-friendly site to complete a purchase or subscribe to an e-mail list. A responsive design will lower bounce rates and lead to more conversions.

 

Avoid Duplicate Content

 

In the past, it was common for companies to have two versions of their websites: a desktop site and a mobile site. When you create two website versions, Google may view them as two sites that contain the same content, which can adversely affect SEO. A responsive design eliminates this possibility since the same website can be viewed on any device.

 

For assistance with your website design and development, contact us now.

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Every business would love to do a website on their own to cut on overheads and to customize it to their liking. This is not a bad idea if you know how to navigate the murky waters of "look and feel" and the technicalities of, say SEO, CRO and responsiveness, though you know that not everyone is an  expert in every area of human endeavor. Here are five reasons why you should let a professional do your website:

 

There could be pitfalls

 

While DIY templates can be fun and hassle-free to work with, they might lead you into blocks and barriers initially unforeseen. On a bad day for example a client might call you with claims that your site has refused to load on their phones or that they cannot see where to click to submit the form. Such a situation would be difficult to deal with because of your little UX/UI knowledge base.

 

Uniqueness is vital

 

You want to stand out in the crowd. Assuming you intend to get a Webwizard template to do a website to use for your upcoming campaign to launch a new product. You could be in a hurry to catch up with time and might not do the due diligence to pick out a theme you might consider "rarely used" and are likely to come out with just another website.

 

Optimize for Lead Generation

 

Think more on conversion than prettiness. Well, templates are very good and convenient to work with if the designer is a little bit more conversion-minded and is ready to put in the extra hours to tweak it to near-perfection. You don't want to end up with a website that looks beautiful but cannot drive sales for your business.

 

They could encourage slackness

 

The temptation to do it once and get it done with is always lurking somewhere in the shadows. You may not be in a position to tell, for example, why your site is displaying overlapping content and how to correct that error. Working with templates on your own might get you into this trap.

 

Way forward

 

Consulting a Web Developer comes with numerous advantages. They will, in most cases, be available whenever something on your site is not working right. But the most important benefit is their capabilities in tweaking your site to work optimally on every device and capture the attention of visitors. It is only prudent that before getting to do it on your own, you should think through your decision and seek the counsel and guidance of a professional web developer  in order to escape the dangers of template 'Do It Yourself'.

 

Please contact us.

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Billions of people enjoy internet access on a daily basis and many simply take for granted the ability to access it. With a simple touch of a fingertip or a short voice command, most individuals have access to what essentially amounts to a limitless supply of information, products and services from all over the world. It's quite obvious with the phenomenal growth of technologies such as the internet of things, artificial intelligence, etc., that not only is the internet here to stay, it clearly is going to increasingly become a key factor in everyone's daily lifestyle.

 

It Could Happen to Anyone

 

Imagine for a moment, if through some type of accident or illness, a person becomes unable to interact with such an essential part of daily life as the internet. Along with those born with some type of disability, this is what some individuals face on a daily basis.

In some cases, growing voice technologies such as "Hey Siri" or "Ok Google" may be able to vastly improve the quality of life for those dealing with a disability. Still, there is more that companies can (and must) do if they want their web presence to be compliant with laws such as the Accessibility for Ontarians with Disabilities Act or AODA.

 

Reaching out to More Audiences

 

Companies spend billions trying to reach new audiences in order to market their products and/or services. Countless studies are conducted to learn more about demographics, niche groups, and more. In fact, it can be said that anyone with a web presence, in some way has something to sell. Companies who overlook the fact that disabled individuals also need products, services and information, are only doing themselves a disservice by missing out on a key market.

 

What to Do 

 

Ensuring a company's web presence is within reach of the disabled may mean the use of different methods other than SEO, etc., but in comparison to reaching out to any other target group, it doesn't necessarily take an extraordinarily amount of additional resources to make a website disabled-ready. When companies search for web designers to create and/or maintain their web presence, they simply need to ensure that their choice of designer is aware that their company has 50 or more employees. They then will price and build the site in such as way as to comply with laws such as the AODA.

 

Many companies are already aware of compliance laws with regards to people with disabilities and they already know there are different requirements for different-sized companies. Specifically, those companies with 50 or more employees must make all websites and web content accessible to the disabled by January 1, 2021.   

 

If you would like to know more about AODA and how to ensure your web presence is in compliance, please contact us.

 

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Small business owners are typically very busy running their own organization. However, even for busy small business leaders it would be difficult not to notice that voice-activated searching, both on mobile devices as well as "smart" homes devices, is becoming more and more popular. Those businesses who still think a desktop web presence is enough to garner ample interest in their organization need to take a second look at what is happening around them, or they risk getting left behind by emerging technologies.

 

Still not Mobile?

 

Any business in 2019 that does not have a web presence optimized for mobile devices will find themselves among the very few. Lagging behind the vast majority who have caught on that mobile is now the norm, is not a good place for anyone who hopes to succeed above their competitors. If they have not already done so, 2019 is the year for stragglers to commit to optimizing their web presence for mobile.

 

Emerging Technologies

 

Millions of individuals now heavily rely on voice commands to drive their activity on traditional devices such as smart phones and tablets. With voice activation of these devices now also very popular by way of Bluetooth-assisted vehicles, potential customers are changing the way they interact with the companies they want to do business with. One simple walk through a big box electronics store also reveals that smart home devices are becoming increasingly popular and are poised to add an entirely new way in which users surf the web.

 

Voice is the new Mobile 

 

A few years ago mobile web design was a newer concept. Now it is a mainstream concept with voice-activated smart devices coming up from behind -- within a few years, smart home devices may very well take the lead. Businesses who hope to continue to garner attention, must ensure their web presence is optimized for the changing way in which users will interact with the web. Namely, voice searches using natural language rather than cryptic fingertip searches.

 

If you would like to know how voice and mobile concepts are going to change the future of the world wide web, please contact us!

 

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Do you own a mobile website that registers a few or no conversions? The problem could be a design error done by your mobile webmaster.

 

One of the issues that deny websites business is the failure to make them mobile-friendly. Experienced web designers develop mobile-optimized sites that ensure easy access using various devices and management.

 

Apart from enhancing performance, there are several tweaks you can apply on your mobile website to convert visitors to customers. Consider the following tips.

 

1. Work on Site Navigation

 

A website that is hard to navigate can repel your business prospects. Customers will not struggle with traversing the site if they can find other straight forward websites.

 

Design uncluttered pages that display products and their descriptions clearly. Your CTA must also be prominent and straight to the point.

 

2. Avoid Autoplay Media Files

 

Nothing irritates mobile users that pop-up videos and animations which play automatically. They block their view and give them a hard time navigating the website.

 

The next thing you expect from an annoyed visitor is leaving before placing an order. If you have a mobile website, removing such pop-ups can help you attract and maintain an audience.

 

3. Include Different Payment Options

 

As a business owner, you shouldn't limit your customers to specific payment methods. If you don't accept your client's preferred option, you are likely to lose business. Diversify to allow all customers to pay with ease.

 

4. Offer an Express Checkout Method

 

Baymard Institute study showed that 34% of people abandon shopping carts for being asked to create accounts. Another 26% blamed a complicated process.

 

To avoid losing customers like this, let the checkout page have only the necessary fields. Ensure that the total cost is clear and don't demand users to create accounts.

 

Conclusion

 

As internet users keep changing their behaviors, businesses have to keep adjusting. You have to tweak your mobile site for continued lead generation and sales closure.

 

If you are having trouble developing a reliable business website, contact us today for help.

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Business owners are often busy and overwhelmed by all the laws and regulations they need to comply with. It's easy to be resentful of all the effort required to stay in compliance. But, laws like Ontario's AODA can be beneficial, not just for the community, but also for your company. Designing a website that's AODA compliant can mean opening your company up to the $25 billion in spending by Ontarian consumers, living with disabilities. Here's a quick outline of what AODA consists of and how it can help your business.

 

What is Ontario's AODA law?

 

AODA is an acronym for Accessibility for Ontarians with Disabilities Act. The law requires organizations to ensure that accessibility standards are met in information and communications, customer service, transportation, employment, and design of public spaces. With website design, that means providing certain features and functions to ensure those with disabilities can access the information. These features would include things like:

 

  • Options to enlarge text and make it more readable.
  • Content that does not depend on being able to perceive colours or sounds to understand the meaning.
  • Any Audio that plays for more than three seconds would have options to pause, stop or control the volume.
  • Nothing on the website that flashes rapidly.
  • Website functions do not depend solely on a mouse, but can be accessed with a keyboard.
  • Images, videos or sounds have text alternatives for understanding content.
  • Self-explanatory titles for web pages and links.
  • Users can extend time limit on any timed features.

 

It's easy to become overwhelmed by all the requirements, but as you can see from the list above, it only takes a few small changes to make a website compliant.

 

How can AODA help your business?

 

Becoming AODA compliant means opening your business to the one in five Ontarians living with disabilities. Studies show increasing accessibility leads to $9.6 billion in new retail spending. And, since we're talking about websites that may serve people all over the world, that doesn't even include the millions of consumers living outside Ontario that live with disabilities. Plus, becoming accessible is good for company image. People trust a business that cares about it consumers and their experience.

 

AODA is not only good for those living with disabilities, but it good for businesses too. If you have any questions about how to make your website comply with these standards, contact us at REM Web Solutions.

 

SOURCES:

https://accessontario.com/business-benefits-of-accessibility-infographic/

https://www.essentialaccessibility.com/blog/aoda-compliance/

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It is true that a lot of people still use laptops and desktops to browse through websites. However, people now want to check breaking news and shop while on the train, Uber, or while on a winding queue at the bank.

 

They do this on their mobile phones. In fact, according to Statista , a leading provider of market and consumer data, 39.22 percent of Americans used mobile to go online between 1st quarter 2015 to 4th quarter 2018.

 

That is why it is not just important to have a website, but it is crucial to have a website that is fully optimized for mobile devices. In 2019, be mobile friendly or you are going to be left behind.

 

Let us look at some of the reasons why you need a mobile responsive website:

 

1. Your website is always available.

 

Your customers (or client, as it were) want to connect with you wherever they are. Whether they are taking a morning walk, or stuck in traffic jam, your website is always available for business. If your customers must require a desktop PC or a laptop, then you are losing the business edge you need in a fast-moving economy we live in today.

 

2. Enhanced user experience (UX).

 

A responsive website allows your website to fit in any mobile device. It will contract image, content, and other web elements such as icons to be viewable in any device. This eases the user's ability to navigate through your website. They will not see any overlapping texts or crooked images, but a smooth and beautiful website that other users are seeing if they were on laptop or desktop.

 

3. Improved search Engine optimization.

 

Everyone has only one place to go when they are searching for information: Google. Google updated its algorithm in April 2015 to lean towards responsive design. That means that mobile-friendly websites are steadily climbing towards the top spot on the Google ranking index. With a mobile friendly website, you are guaranteed a near-spot in Google's ranking.

 

4. A mobile friendly website increases sales.

 

When customers can only get services or products when they are behind a desktop PC or a laptop, you risk losing sales. This is backed up by some interesting data. Statista research shows that retail e-commerce sale was on an all-time high   at $2.3 trillion in 2017. Mobile share stood at 58.9 percent, or a whooping $1.4 trillion. This figure is bound to shoot upwards to $3.5 trillion - or 72.9 percent - by 2021.

 

Final thoughts

 

With the advent of the latest technologies in web design, building a mobile friendly website is becoming a must for serious businesses - those that want the maximum amount of conversion. 

 

If you looking for experts on mobile-friendly websites, please contact us

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Many business owners are tempted to cut costs by handling web design in-house. However, DIY web design is usually not the best option. Your company's website is an important marketing asset, and building it yourself creates opportunities to make mistakes that can hurt your bottom line. One common mistake of DIY websites is designing a site that is not responsive. Here's why responsive web design is important.

 

Faster Speeds and Improved Search Rankings

 

Users expect web pages to load right away, especially on mobile devices. Also, Google considers page loading speeds when ranking results. By ensuring that your website is responsive, you'll deliver a better experience to your customers, and your site will rank higher in search.

 

Lower Bounce Rates

 

Your site's bounce rate is the number of times users view only a single page and then click away. Users are more likely to engage and explore your website if it's mobile-friendly. If your site isn't responsive, users are more likely to become frustrated and bounce. In fact, if your mobile site loads in under five seconds, the average viewing session is 70% longer than for slower sites.  

 

Higher Conversions

 

Even if your visitors do stick around, they don't want to be redirected to a separate, mobile-friendly site to complete a purchase or subscribe to an e-mail list. A responsive design will lower bounce rates and lead to more conversions.

 

Avoid Duplicate Content

 

In the past, it was common for companies to have two versions of their websites: a desktop site and a mobile site. When you create two website versions, Google may view them as two sites that contain the same content, which can adversely affect SEO. A responsive design eliminates this possibility since the same website can be viewed on any device.

 

For assistance with your website design and development, contact us now.

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This is a headshot of Brad Anderson.

 

 

There are mistakes that could make your website look unprofessional and make your visitors more likely to click on that 'X' button. Here are the top website design mistakes and their solutions. 

 

Buttons that Blend

 

A button, especially at the very top of your home page, should be your most important call to action. It should lead visitors to read more or check out your product. A lot of people get caught up in making their whole website match that they forget that this button should stand out apart from everything else. This is the one thing that you want them to click on the most, so it's much better for this button to be a completely opposite color that stands out. You want your visitors' eyes to be immediately drawn to this button. If it's the same color as the rest of your website, they might just skip right over it because it doesn't look important enough.

 

Too Many Call to Actions

 

One or two call to actions is perfect, but three or more is just too many options and your visitors are less likely to click on any at all. If for some reason your website needs more clickable call to actions, just leave the most important one at the top and then create a bottom header below your main section with a lot more clickable buttons. That way, they're still in the top of the page, and people can find them easily. The reason you don't want all the call to actions right at the top is because you don't want to minimize the amount of time it takes for your viewer to find exactly what they need. So, giving them less options is actually a better thing.

 

Whenever designing your website, your ultimate objective is to minimize the amount of brainpower your visitor needs to use while on your website. The easier you make it for them, the more successful your website will be. Contact us for more tips. 

 

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