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Social media is a great way to draw more clients to your business. Here are some ways you leverage the power of specific social media tools to grow your brand's visibility.

  1. Facebook. So many Americans have Facebook now that it is almost surprising to meet one who does not. Users have access to their accounts on their computers as well as their phones. Facebook allows businesses to set up free accounts that they can post to as often as they want to. Your customers can "like" your page, and then when they open up their Facebook pages, they will see what you've posted in their timelines. This is a great way to advertise sales, specials, new products, or simply stay visible, for free. You can also pay Facebook from time to time to boost a post, ensuring its visibility to more people. Facebook also offers a platform for customers to interact with you by responding to your posts and sending messages via the chat feature.
  2. Instagram. Instagram is a very popular social media tool primarily accessed through smartphones. With Instagram, you can post photos of products or other visuals that represent your brand. As customers scroll through their Instagram feeds, they will come across your posts and find out about special promotions or products you want to highlight. They can also like the photos, and keeping track of how many likes each photo gets will provide you with valuable data about your customers' preferences.
  3. Pinterest. Pinterest allows you to create custom "boards" that are like electronic scrapbooks. You can create boards that go with categories that correspond to different facets of your business, and post links on them that customers might be interested in. Customers can view your Pinterest page and get ideas for how to use your products, share your pins with others who might also be interested, and learn more about your business in general. Don't be afraid to branch out a bit with your boards, because you can create lots of different ones. For example, if you are a shop that sells wedding dresses, it would be fun to create a board of local places to have lunch before or after the bride and her friends try on dresses, or one for different trends in manicures or shoes. If you run a car dealership, you might want to create a board with some local day trips to inspire people to get a new set of wheels!

Social media is free, effective, and fun! We would love to help guide you further into setting up your business's social media presence. Contact us today!

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