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This is a headshot of Brad Anderson.

Person using a laptop and notebook

 

Something I often see from websites as they go through the process of creation and then maintenance is that content often ends up stagnant or untouched for a long time after initial release.

 

Often there isn’t a reason seen by the owner to go back and make updates to certain pages as maybe the information never changes or the content is buried fairly deep in the website. Even for constant or more hidden pages such as these, not only do individuals notice when nothing changes after a while but so do the search engines such as Google.

 

Check Your Content Regularly

It can instead be a good idea to regularly go through your pages and make updates, even just for the sake of bringing an update to the page visually. People will take notice, and arguably more importantly, so will the search engines. It sends an indicator to them that your business is active, and this gives you a sort of priority over businesses deemed to be inactive due to either lack of updates or poor availability of information.

 

Update Some Visuals

There are easy ways to look at this – for example if you decide to make a striking visual change to a webpage, it will be considerably easier and less time consuming for you it mimic these updates on the rest of your pages, rather than trying to reinvent the wheel on a page by page basis. Consistency between your pages in terms of content design also helps give the website a much more professional appearance.

 

You can get creative with this too!

Make many different versions of a page and see what you might like best. You can even have special versions you put up for holidays or special sales to draw a little more attention and to really give the appearance of having an active web presence.

 

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This is a headshot of Brad Anderson.

Man browsing a website using a tablet

 

Unless you have been living under several rocks or perhaps a boulder, you are no doubt aware that the world is rapidly changing and we are all adapting to keeping a little more distance socially from each other. While this will no doubt cause massive lifestyle changes for many, it foreshadows the importance of web-driven business and shows that if you can adapt your business to exist in an online environment, it can weather storms such as COVID-19.

 

Sell Products and Offer Services Online

With storefronts closing, depending on your business you may be looking for a way to sell your product or service without needing individuals to visit the store. An eCommerce platform is an option for you if this is the case, and you can use this for both product and service. With a product, it tends to be fairly simple, while with a service you will also need to consider online scheduling services.

 

If you are selling a product, you can take all your products and pricing get them online and set up with a shipping provider to start selling things right away. The real beauty of the online storefront is that it offers no geographical restrictions. Where you may have previously been restricted to your city or surrounding area, the world is now your oyster.

 

If you are offering a service, you can list your prices and services out, and offer online booking through the website. This can take the burden of keeping your own schedule off your shoulders, as now your clients will book themselves into your available timeslots and you can always check what is on the agenda at any time. This can be a freedom that many do not think about before making the jump to eCommerce.

 

Here at REM, we can absolutely assist you with your eCommerce needs. Reach out to us today and we can help get you going!

 

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This is a headshot of Brad Anderson.

Anton Growth Management website on a computer monitor

 

About

Since 2005, AntonGM has been helping companies CONNECT, TRANSFORM, and GROW. Drawing on our 25+ years of cross-industry experience, we specialize in providing dedicated recruitment services and contingent project/program management support to our clients.

 

Our Recruitment Services division is led by Rick Van Looyen and features our unique Dedicated Recruitment Services offering, which provides both turnkey recruitment as well as direct support for your internal recruitment team on an ongoing basis. The recruitment team has experience in the consulting engineering, financial services and insurance, mining, oil and gas, construction, IT, and manufacturing sectors.

 

The Professional Services team, led by Dale Van Looyen, provides advisory and delivery support to ensure successful strategy execution across the IT, telecommunications, government, financial services and insurance verticals. Having partnered with industry leading consultants and niche services firms, we provide extended capabilities including, designing and implementing successful hardware and software asset management strategies; developing project portfolio management frameworks; business policy, process design, and enhancement; enterprise level service management programs; and governance, risk, and compliance strategies.

 

If you are interested in finding out how AntonGM can help your organization CONNECT, TRANSFORM and GROW, please give Dale, our managing Partner of Professional Services, a call at 519-208-9635.

 

Proudly located in Kitchener’s Innovation District, we have demonstrated success providing services to our clients across Canada and around the world.

 

AntonGM's Main Contact Person: Dale Van Looyen, Managing Partner, Professional Services

 

Established: 2005

Location: Kitchener, ON

 

Visit ANTON Growth Management website

 

 

 

Q:

Why did you choose REM?

 

A:

We chose to partner with REM Web Solutions for several key reasons including their depth of experience, client focus, and their robust self-serve management platform. The team at REM have been a pleasure to work with since the very beginning.

 


Q:

What was it like working with REM?

 

A:

Based on their commitment to get to know AntonGM as a company, we have a fresh, creative, and visually appealing website, which we are leveraging as part of our broader marketing and communications strategy.

 

 

We chose to partner with REM Web Solutions for several key reasons including their depth of experience, client focus, and their robust self-serve management platform.

 

-- Dale Van Looyen, Managing Partner, Professional Services

 


 

Learn first-hand how we can help you with your website needs.
Contact us today!

 

Toll Free: 1.866.754.4111

Phone: 519.884.4111

Sales: sales@remwebsolutions.com

Support: support@remwebsolutions.com

 

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This is a headshot of Brad Anderson.

Illustration of person organizing and updating a photo gallery in a website

 

One of the major aspects of keeping your website traffic high is keeping it up-to-date. Depending on the nature of your business, it may be either very easy or very difficult to come up with things to add or edit on your website on a constant basis.

 

For example, a store would have no issues updating their website often with new products or promotions as long as the time was available to make the changes. On the other hand, a website which is more for informational purposes, or perhaps one which only really goes through seasonal/yearly changes would have far less reason to update on a daily or weekly basis. For these businesses, it is actually very important that they come up with things to add and change on their site on a regular basis.

 

Updating your website gives people a reason to want to come visit it again after the first time they see it. This is the obvious factor, but beyond this, you are actually impacting your search engine ranking every time that you make significant edits or additions. Your changes and additions are picked up by search engine crawl bots and indexed to search engines such as Google on a regular basis, and telling these bots that new content is consistently being added and updated has a significant and positive effect on your rankings.

 

Updating your website can be fun and can give you a deeper sense of connection with your business and your customer base as well. It is one more medium for you to reach them, and for them to reach you. If you don’t already, try making even a minor change to your website at least once a week to keep things fresh. You will find over time you will begin adding more, editing more, and using the website more as a tool to reach your clients.

 

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This is a headshot of Brad Anderson.

Illustration of an online storefront

 

I talked briefly in my last article about how an important factor when adding your images to your website can be in having something that is personal to the business, or that will essentially identify the content of the photo as belonging uniquely to your business. This extends to other areas of your website as well, and I am going to get into some of these factors below.

 

As your website is essentially the online storefront or client-facing side of your business (potentially your only one), having the client experience on your website be uniquely “you” is extremely important. If you are Best Buy, how do you make your user experience different from let’s say Amazon, while still keeping the quality of the user experience as high? This is a bit of a rhetorical question, but the answer comes in tweaking UI and layouts without sacrificing any actual functionality versus their competitors. This could be something as simple from a UI perspective as increasing the size on a slider button for price range, or allowing the user to type in a physical number in addition to the slider. Generally speaking, colour and “branding” are the first things to be applied for personalization, but you may find other aspects of your business personality that you can apply to your website.

 

Language is another huge aspect of personalization that should be mentioned. The language and tone you set on your website needs to be not only consistent throughout the pages, but consistent with the tone of your business as a whole. If you are a business with a target customer base of senior citizens, you may want to avoid using harsh or slang language for example. On the other hand, being too stuffy with a target customer base of young people, you may lose them. Keeping the tone in mind is very important for keeping the attention of your reader.

 

Advertising your website through the proper and appropriate channels is another aspect of personalization. You need to put yourself out there, but only in the circles that will care to look at your site in the first place. Advertising on Facebook tends to be more successful for local business versus Twitter, for example.

 

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This is a headshot of Brad Anderson.

Illustration of web page elements floating around in a digital concept background

 

When designing and editing your pages, it can be difficult to keep the page looking aesthetically pleasing while constantly making changes and additions over time.

 

Here are some ideas which can help you keep things looking good, while still being able to add and update the information you need to.

 

Group Content by Action Items

 

When you are laying out your content on your page, it is important to keep the purpose of what you are adding in mind. If you take a look at the Home page of most modern websites, they are going to be organized in such a way that as you scroll down the page, you will be presented with pathways to access other, more specific information through panels or subject matter clusters. As long as you are adding related content to the same “band” or “panel” as you edit, there may not be any additional design required as you can likely find a way to integrate the new information into the existing area seamlessly.

 

If the area is brand new, try taking a look at the other areas of your website and keep in mind things like how certain fonts are being used in certain places, or which colours are showing up where. It will help you to know which fonts and colours to use for your new section. Keep the new content to a “band” or “panel” sized area, and this will make it easier to deal with in the future as well as keeping the new information nicely separated.

 

Find Images that Speak

 

There is nothing quite like a stunning image or video to capture your audience attention. Regardless of the level of professionalism or size of your business, your website is still a combination of art and information. It needs to have the visual appeal in order for your reader to be interested in remaining on the page, with the exception of purely information-based sites such as Wikipedia (though even these take UI design heavily into consideration regardless of image use).

 

As such, try to get the highest possible quality images for your content. I cannot stress enough the difference in quality of a website with crisp, high-res imagery compared to something low-res or appearing pixelated in any way. Beyond this, trying to get images specific to your business, and not just your industry is always a very nice-to-have thing. It sets you apart very distinctly from competitor websites where they may purely rely on stock photography.

 

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Banner with It’s time to adjust... We can help keep things business as usual headline with laptop, credit card and shopping bags to convey online transactions.

 

It’s time to adjust...

We can help keep things business as usual.

 

While your customers are taking a break from visiting your physical store, let us help keep your business thriving with online transactions through our easy, affordable eCommerce solution.

 

Call 519.884.4111 now for a free consultation. We can get you up and running in no time!

 

CONTACT US TODAY

 

 

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This is a headshot of Brad Anderson.

Well, the short answer is SEO is a widely used acronym in the marketing and tech worlds and it stands for Search Engine Optimization. Why is it important that YOUR company invest in it? That's a bit more complicated.

 

3D letters spelling out SEO  

How Do People Find My Website?

Before the internet became a global marketplace and an important part of the world economy, websites were simply spaces that existed online where a user could access information from a computer. Nowadays, the internet is its own universe and millions of people use it every day to perform complex tasks. From ordering Chinese food takeout to buying a car, the internet is a place where opportunity exists for your business to thrive, and SEO (Search Engine Optimization) is a large component in making sure customers can find you.

 

Have you ever typed a search query into Google and been overwhelmed with the results that you receive? The answer is yes, and you probably ignored most of the results and clicked on a link at the top of your screen. These websites that you see listed at the top of your screen didn't magically appear, no, they invested in smart and solid SEO. As a matter of fact, they may have invested in other tactics also, such as PPC (Pay Per Click) advertising and even real-world marketing investments in print.

 

All marketing strategies can be valid when considering a campaign in driving users to your website, but today, the search engines are returning results to users based on how strong a website's Search Engine Optimization is. At its core, SEO is simply a way to tell an engine like Google what your site is about and when a user should see your site returned as a result; simple as it seems, the competition you will be dealing with online, requires you to invest in a good strategy so your site doesn't fall to the bottom of the search engine results, and that can take time and dedication.

 

The good news is, we are here to help! Contact us today to learn more about SEO and how it can help your website go to the next level.

 

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This is a headshot of Brad Anderson.

Your business’s website is designed to enhance awareness of your brand, garner sales, engage with your prospects, and showcase your products and services. Social Media tools go a long way toward accomplishing these goals.

 

Social media tools provide an easy way for prospects to connect with you. Those strategically placed, clickable icons on your page allow them to connect with you across all your social media channels - with one click of the mouse.

 

  3D letters spelling out Social Media

Social media tools make it easy for existing clients to share your expertise with potential clients. One of the most valuable social media buttons on your website is the one that says 'share' or 'forward'. Your clients can easily share blog posts, newsletter sign-ups. and other valuable content. Tweetables are another easy method of sharing insights and quotes right from your website.

 

Social media tools are a great way to increase website traffic. These tools help direct people to your website, newsletter, blog, and service or product links. Social media should enhance, not detract from, your website.

 

Social media tools increase your SEO rankings. Social media tools help increase your SEO rankings. This, in turn, increases your search engine rankings and drives traffic right back to your website.

 

Social media offers many valuable benefits to help grow your business, increase awareness of your brand and boost sales. Using them to learn more about your target market and engage with your audience is part of a strategic marketing plan.

 

Make the most of your social media tools and icons today and watch your business grow tomorrow. Contact us today to see how we can help.

 

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This is a headshot of Brad Anderson.

Illustration depicting people collecting assets and promoting a website

 

If you owned a store, you would probably do regular maintenance on its interior and exterior. Failing to do this would reflect poorly on your business. The same goes for a vehicle or even your own home. Maintenance is an ongoing expense because things wear down. This is why most people don't question the need for it. On the other hand, a website doesn't have a physical existence. It is software that's rendered on the browsers of viewing devices. This means it isn't subject to wear and tear and is why so many business owners see web design as a one-off expense.

 

If the world never changed, then you could treat web design as a set and forget process. Of course, that isn't true. The Internet and the people using it are constantly changing. These changes include:

 

Search Engine Optimization

Google changes its algorithm every day. Sometimes these changes are related to website design. If your website doesn't render well in the viewing devices of Google's users, Google will send little if any traffic your way. If you have any broken links or images on your site, this is a major red flag for most search engines, and they will basically mark your site as not being maintained/up-to-date.

 

Search engines now take many things into consideration when showing potential viewers your site. These things include everything from the location of your business, the reviews you have on social media, and your SEO keywords/description, right down to the descriptions and titles that you give your images and links on your site. It is important to keep these things up to date, and contantly be aware of the analytics of your site.

 

Update Your Website’s Technology and Tools

iPads and iPhones don't support flash, and neither does Google Chrome. If your site uses flash, then a good percentage of Internet users can't use your website. Many viewing devices today have small screens. People using these devices have no desire to deal with websites that aren't mobile friendly. If you want to utilize video, it is best to embed these files directly from YouTube. This not only will help with the compatibility of viewing these files for your users, but will help your video get more coverage/views by being posted in various locations (i.e. your website, directly on YouTube, perhaps shared via other social media sites/forums).

 

Update Your Website’s Design

Not staying current with design trends and modern layouts will date your website and affects the viewer's perception of your business. As a customer, if you went to a website looking for a product or service and were greeted by a website that looked like it was made in the 90's, you would most likely get the impression that this company couldn't be bothered to update its site, so you may be suspicious that the products/services on the site were also out of date. Keeping your site looking slick and cutting-edge will give the impression that you put work into keeping things updated, and by that logic that your products and services are also updated.

 

Revamp Based on Necessity and Market

As a good rule, you should at least consider revamping your website design from the ground up once every 5 years or so. This can be stretched if your site caters to an older clientele, but may need to be done even more often if you have a strong focus on young users or have a national/global presence.

 

In addition to the Internet and its users, the businesses that use websites also change. Products and services can change. Market changes and the need to stay competitive force businesses to change their marketing and sales processes, which in turn should be reflected in their web design. For example, making your products and services available for purchase online at this point in web history is almost mandatory, and expands your customer base immensely. The only way this may not be the case is if you offered a product/service for which the price was highly subjective, but even in this scenario you would want to provide a way for your potential customers to acquire a quote or speak with a sales representative.

 

What the above arguments point to is that you can't treat your website as a one-time expense. Although it doesn't suffer from wear and tear, the world around it doesn't stand still, and your website shouldn't either.

 

If you feel like it is time for your site to have some new life breathed into it, let us know and we would be happy to make it happen.

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