Chances are if you see someone walking around with their head down and overly fascinated with their phone they are playing Pokémon GO.
The viral mobile game has taken the world by storm and had a record breaking release. Almost taking out Twitter for the most daily active users, Pokémon GO has the most downloads on iOS devices than any other iOS app in history. Surveys are starting to state downloads of the cultural sensational app are starting to plateau, but are future updates planning to recharge these numbers?
What’s All the Hype About?
Players use their mobile devices to hunt, capture and collect little digital monsters. These creatures pop on to the screen alongside real world environments. (activated by the user’s camera) This augmented reality technology paired with the geocaching and the 90's nostalgia has proven to keep trainers hunting.
The Nintendo game is forecasted to make at least $25 million this year and even local businesses are profiting using the in game 'Lure" features to attract not only Pokémon but people to their shops.
A handful of us here at REM have downloaded, and play the app. With a Pokéstop right next to our office we are surely not likely to run out of Pokéballs anytime soon! Even if all we can catch are the Rattata's