When designing and editing your pages, it can be difficult to keep the page looking aesthetically pleasing while constantly making changes and additions over time.
Here are some ideas which can help you keep things looking good, while still being able to add and update the information you need to.
Group Content by Action Items
When you are laying out your content on your page, it is important to keep the purpose of what you are adding in mind. If you take a look at the Home page of most modern websites, they are going to be organized in such a way that as you scroll down the page, you will be presented with pathways to access other, more specific information through panels or subject matter clusters. As long as you are adding related content to the same “band” or “panel” as you edit, there may not be any additional design required as you can likely find a way to integrate the new information into the existing area seamlessly.
If the area is brand new, try taking a look at the other areas of your website and keep in mind things like how certain fonts are being used in certain places, or which colours are showing up where. It will help you to know which fonts and colours to use for your new section. Keep the new content to a “band” or “panel” sized area, and this will make it easier to deal with in the future as well as keeping the new information nicely separated.
Find Images that Speak
There is nothing quite like a stunning image or video to capture your audience attention. Regardless of the level of professionalism or size of your business, your website is still a combination of art and information. It needs to have the visual appeal in order for your reader to be interested in remaining on the page, with the exception of purely information-based sites such as Wikipedia (though even these take UI design heavily into consideration regardless of image use).
As such, try to get the highest possible quality images for your content. I cannot stress enough the difference in quality of a website with crisp, high-res imagery compared to something low-res or appearing pixelated in any way. Beyond this, trying to get images specific to your business, and not just your industry is always a very nice-to-have thing. It sets you apart very distinctly from competitor websites where they may purely rely on stock photography.