Today, it is becoming more and more common to see video of some type on pretty much every variety of website. If you aren’t using video as a form of media for your business and displaying it on your website, you may be feeling left out, but is video something that you need?
When we think of using video on our site to help promote our message or our product, it is important to keep in mind a few big factors. Your customer base size is going to have a tremendous impact on whether video media will be an effective use of your time and budget or not. Your client age group will be another large factor, as will the specific type of product you are selling.
There is something to be said about the propagation of video online, but this is something that needs a bit of a viewer base to take place under regular circumstances. If you are a very small business or just starting out, unless you need to demonstrate a specific product or way something works, video may be a waste of resources and not be seen by a large number of people. As your business grows, your customer base helps spread your media, so this becomes more important.
Target Audience Considerations
Your client age group may have an impact as well. Younger audiences tend to have a shorter attention towards longer video content; however, they do tend to appreciate video media in general – just try and keep it to 3 minutes or less in this case. For older audiences, they tend to like a lengthier video for explanation purposes, and have a bit of a longer attention span, so you can get away with 10-minute informational videos here.
Make It Eye-Catching, Informative and Fun!
Depending on your product, you may have a real need to showcase its use via video – in this case, try and have fun with it! You will want your video to be memorable and eye catching rather than just informational, so build this into the video content with some scripting.
If you have questions on whether video would be appropriate for your website, let us know and we can chat!