Visitors who come to your site and leave immediately is disheartening. You've gotten them there but for some reason they're just not interested in sticking around. That is why it is important to closely monitor and manage your bounce rate. Below are a few tips to help get things going in the right direction and keep those customers coming back for more.
Where Is the Exit?
One of the important things to consider in managing your bounce rate is which door are they exiting through. Did they leave after visiting one of your landing pages? Did they leave after viewing one of your blog posts? Or did they leave as soon as they hit your homepage? Knowing their exit point will help you to figure out what is sending them away. That way you'll be in a better position to correct what it is that is turning them off.
Where Are They Coming From
Understanding where these visitors are coming from is another important thing to consider. Are you getting visitors from sources that isn't truly your target market? Or do you have outdated links somewhere that is bringing in the wrong type of traffic? Maybe you are running an ad campaign that needs updating. At any rate, you want to know where they're coming from to help troubleshoot why they're leaving.
Why are they Leaving?
Finding out exactly why they're leaving isn't always easy. One of the easiest ways to figure this out is to simply ask. You might try running a survey for any new visitor to your website. Before they leave, present them with a short questionnaire asking them why they are leaving. You might not get very many responses, but the few you do receive will help you to narrow down the exact cause of problem.
You don't have to suffer with a high bounce rate. The problems are often easily identifiable, and the problem easily corrected. Getting control of this key metric will help to ensure that you'll not only get them to your site, but that you'll keep them there and keep them coming back for more. For more information on how you can prevent this from happening to your site, please contact us today.