Our Blog Page Page Icon  

Our Blog.

Humans writing words that span topics from support to design to content management and beyond!


A Keen Eye For The Obvious - Part 5 of 5

4. Sites should have a clear POINT!

Driving users to your site only to have them miss your point is an Internet felony. 


Your core competancy or core offerings should be immediately obvious to anyone jumping into your site from any page they land on.


Site owners should have a direct call to action on every relevant page that easily walks their audience from identifying your point, to understanding your point and finally agreeing with your point.


It sounds so obvious but as sites start to skew their content for SEO popularity they are introducing textual noise that is obscuring the point.


Here's a humerous example of someone that has blended both ideas perfectly.http://isitfriday.biz/


The purpose of that site is reasonably straight forward, and to demonstrate it's organic searchability, try googling "is it friday".


You must have a clear reason for taking up your users' time and it should be obvious to them within 3 seconds.


You can perform a quick test on yourself to see if you are creating content that helps deliver your point.  Ask yourself one question:


Is the content I'm writing something I would naturally say to my client in person or am I selecting words and phrases that are designed to impress Google?


The ratio between those two answers is approximately the same as the inverse ratio to your website's efficiency at demonstrating your point.


Remember that Google can't be converted to an active consumer of your message, and human's won't digest your content like Google will.


It sounds obvious but your site should be tailored for the humans you expect to impress and not the engines that will get them there.

Subscribe to this Blog Like on Facebook Tweet this! Share on LinkedIn


Contributor Portrait
Brad Anderson
May 17, 2019
show Brad's posts
Contributor Portrait
Rob Matlow
April 17, 2019
show Rob's posts
Contributor Portrait
Christine Votruba
January 18, 2019
show Christine's posts
Contributor Portrait
Todd Hannigan
November 13, 2018
show Todd's posts
Contributor Portrait
Sean Sanderson
May 8, 2017
show Sean's posts
Contributor Portrait
Matt Stern
March 22, 2017
show Matt's posts
Contributor Portrait
Sean McParland
January 23, 2017
show Sean's posts
Contributor Portrait
Ryan Covert
August 4, 2016
show Ryan's posts

Latest Posts

Show All Recent Posts



Everything Content Management Technology Design Holidays Off Topic Support New Features Personal Gaming New Clients SEO REM News Project Management Account Management Training Marketing
Home Our Work Our Team Our Services WebWiz@rd™ Support Contact Us  


72 St Leger Street, Unit 2

Kitchener, ON, N2H 6R4

P: 519 884 4111 | TF: 1 866 754 4111 sales@remwebsolutions.com


Footer bullet Client Centre Login


Accessibility & Compliance Privacy Policy
© Copyright 2019 REM Web Solutions. All Rights Reserved.
Web Design and Content Management by REM Web Solutions.
FaceBook Twitter Linked In YouTube Instagram our blog