Our Blog Page Page Icon  

Our Blog.

Humans writing words that span topics from support to design to content management and beyond!

 

The Impact of SEO on Web Design and Web Content

 

There are several ways you can invest in your business if you want to achieve success. Sometimes, the return on investment in your enterprise is traceable after a short duration, but other times what you put in may not yield immediate returns. SEO is one of the concepts you should consider including in your web design because it has a significant impact.

Here are a few details to help you understand the importance of SEO in web design and web content.

 

It Increases Traffic

 

One of the ways you can target specific visitors on your website is by optimizing the content available. SEO encourages more online shoppers who are searching for the products or services you offer to visit your site frequently, which will increase conversions. An increase in traffic to your website will also enhance the potential of capturing prospective clients, which will result in the expansion of your customer base.

 

Promotes Competitiveness

 

The internet is awash with websites for various businesses, and that includes web pages of your competitors. If you want to gain a competitive edge over other vendors in the industry you operate in, over and above making SEO part of your website design strategy, maintaining your rankings on search engines is the additional requirement you should not overlook.

 

The effectiveness of your website SEO strategy depends on continuous improvement to promote higher ranking on search engines, which will set your business apart from the competition.

 

Enhanced Visibility

 

The relevance of the keywords you use on your website content is part of the requirements of any SEO strategy because it enhances the frequency of the appearance of your site on most web searches. SEO improves visibility, which implies that users will locate your website quickly and that will increase the probability of making conversions. If your business requires a custom website or SEO services, contact us today!

add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn

Is Your Website an Accurate Representation of Your Company?

 

Nowadays, your website is your calling card. Rather than walking around distributing cards to people you meet, you can just refer them to your website. This will give them all the information that they need about you, your company, your product or your service. Plus, you can use vivid images and well-written content to represent who you are. And if your product is the type that can be sold online, then it's also possible for you to get an ecommerce-enabled website, which will help increase sales.

 

Advantages of Having a Good Website

 

All in all, a website can help you to spread the word about your company or your product - meaning it is your most powerful marketing tool. It can also directly help to increase your bottom line if it is ecommerce-enabled. It can help to improve your company's reputation, giving it a wider reach. It can help you in branding i.e., creating a certain image of your product, service or company. So there are many advantages of starting a website and of keeping it up-to-date.

 

A Company Is Constantly Changing

 

Your company is not a static thing. Things vary from day to day. People leave and new people are hired. The product changes and gets more features. New products are added to your line. Your sales increase or decrease. All in all, things are always in a state of flux. And if you are the entrepreneur, it's up to you to keep track of all these changes and keep your company going.

 

A Website Should Also Be Constantly Changing

 

Remember that your website is supposed to be a representation of you and your company. As a result, it also needs to keep changing. Old information needs to go and new information needs to be added. If you haven't made any changes to your website for the last six months, then you know it's been too long. Take a look at your website and ask yourself if it's an accurate representation of you or your company. And if it's not, then begin the process of updating it today.

 

Contact us for more great tips for setting up and maintaining a website.

add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn

Is Your Website Tired?

 

A tired website is one that puts potential clients to sleep. Once those prospects lose interest, they go elsewhere for what they need. That's why revamping your site every now and again should be a mandatory practice. Here's how your website can become tired:

 

Visual Tastes Change

 

What might have been attractive yesterday may be dull tomorrow. Society's visual tastes change frequently, so you have to make sure that your site looks good and hits hard from the moment people land on it. You will lose potential clients if your web presence is not robust. A third-party observer can give you an unbiased opinion about the visual aspects of your website so that you can authorize further development and get it up to standard if it lacks flavor.

 

Content Evolves

 

Your content has to be gripping, evergreen, and innovative. It's not going to bring anything to your business if it's not up to date. You may need a second set of eyes to review your page and suggest some fresh material that has a higher draw potential than what you may have there.

 

Technology Advances

 

Technology gets better and more refined every day. New security programs develop. Applications blossom, and capabilities broaden. Today's sites have to be mobile friendly because of the large number of people who use their smartphones to browse the web and conduct various activities. If you don't have a mobile-friendly website, you run the risk of chopping your audience down considerably. An expert can create a fully functional and mobile-friendly website out of your existing site, or he can create an entirely new web environment for your potential clients.

 

We have the solutions that you need to keep your site magnetic and relevant. Contact us and speak to one of our agents about a website makeover and the frequency of future revamps. We can help you rebuild your destiny today.

add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn

Updating Your Website in Terms of Content, Design and Mobile-Friendliness

 

Your website is your calling card in today's day and age, so it should reflect who you are as a company. It should also be up-to-date, as consumers have become pretty savvy nowadays. They've learned to distinguish between old-fashioned websites which looked a little more like magazine pages, with alternate arrangements of images and text and contemporary websites which play a little more with form, using eye-catching images and content that has been specifically written for a web-based audience.

 

Given that people are going to judge you based on how your website looks, it's a good idea to keep updating it regularly, in terms of content as well as design.

 

Updating Your Content

 

In terms of content, it's easy to see why a website would need to be updated. Things are constantly going on within your company, so your website and blog should reflect that. If you have new products, new colors, new features, new services, new people on your payroll etc., you should put that on your website by altering the content.

 

Updating Your Website Design

 

What about the design itself? In what circumstances should you alter the design of your website? As web design progresses, it becomes more and more visually appealing. So you need to look back at your website and think about how visually appealing it is. You can judge it based on the other websites that you're currently exposed to. Or you can compare it with the websites of your competitors. If you feel that it's not up to par, then it is time to redesign it.

 

Making it Mobile-Friendly

 

Another thing that you need to keep in mind is that your website needs to be mobile-friendly. Earlier websites weren't necessarily mobile-friendly but as time goes on, cell phones are becoming more and more technologically advanced and people are using them to look up all types of things on the go. So if your website isn't mobile-friendly, then it's definitely time for a redesign.

 

Contact us for more great tips on redesigning your website as and when necessary.

add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn

Why a Good Website Should Always Be Your Starting Point in Digital Marketing

 

Many businesses don't recognize that a good website is absolutely essential for marketing purposes. Sometimes, you may feel like you would do better to have a Facebook or Instagram account. You may get more followers or "likes" on such accounts. And the more "likes" you get, the more you feel like your strategy is working.

 

However, this may not really be the case. Just because someone "likes" your product or service doesn't mean that they're going to run out and buy it. A lot of people randomly start following or liking others on social media.

 

This is not to say that you shouldn't have social media accounts. You most definitely should. Your online presence should not just be restricted to a website. But a website needs to be the starting point.

 

Greater Sense of Legitimacy

 

When people see that you have a website, it gives your business a greater sense of legitimacy. Customers have become pretty savvy now and they know that only fledgling companies make do with social media pages instead of having a website. So the fact that you have a website shows that you are established as a company.

 

Giving Customers Information and the Opportunity to Buy Products/Services

 

In addition, having a website enables you to give the customer all the information they're going to need in order to decide whether or not to buy the product/service. And if it's an ecommerce-enabled website, then it will enable them to buy the product right away.

Even if the viewer isn't immediately converted into a customer, they still go away with all the information they need. They might come back and even check your website a few more times to make sure they got the specs right. And then, they might make the purchase.

Most people are aware of the fact that purchasing things online is really easy. All it requires is for them to go to the website in question and click on the item they want. The fact that it's easy makes people a little more cautious, causing them to go back a few times before buying something.

 

So if all your viewers aren't turning into customers, it's ok. They're still getting a lot of information, which is the first step towards buying something.

 

Blogging to Improve Your Website's Reach

 

Additionally, you can also have a blog as a part of your website. This serves a very important purpose as well because it helps to bring more people to your website. The more you add to your blog, the more keywords your website is going to contain. And this means that you become visible in a variety of searches.

 

Your blogs may not necessarily go viral but you will end up increasing your visibility bit by bit. And this is the best way to build up your reputation until you become a thought leader in your field.

 

Contact us for more information about setting up a website and improving your online presence.

view all comments (1) add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn

Opting For A Web Designer Or Designing Your Site; Which Is The Better Option?

 

After the introduction of DIY web-building sites, it is now easy to create your site with little experience on this task. The process is simple, and before long, you can go live on the website you create. The initial cost and fees are  also pocket-friendly. As good as this option sounds at first, it is not ideal for corporate entities and small businesses who wish to stand out in the market they operate in, so hiring a web developer becomes necessary.

 

These individuals have the expertise to set your business apart from the rest of the competition and here are some of the benefits you can achieve by engaging with them.

 

Higher Search Engine Ranking 

 

One of the best ways for customers to locate your business fast online is by ensuring that your website appears on the first page of search engine results. That implies that it is not enough to create a glamorous site if you want to achieve the most out of this tool. Engaging a website developer gives you the opportunity to use their experience in ensuring your site ranks high.

 

The higher the ranking, the more traffic you are like to enjoy on your site, which promotes sales. That is possible as a result of SEO customization, which is what free web-building sites deny you. As such, this is proof enough that investing in a web designer is a worthwhile investment.

 

Provision For Further Developments 

 

Every business environment experiences various changes at one time or another. Failure to respond to shifts in the industry means that your company will not be able to compete favorably in such settings. Redesigning your website is part of the approaches you can use to embrace these changes. The challenge is that if you opt for web-building sites, you can only use the templates available.

 

The implication, in this case, is that it becomes difficult to give your website a new look when the need arises. However, through the services of a website developer, you can rebrand your site conveniently whenever you wish.

 

Access To Web Analytics Information 

 

Once you create a site for your business, it will generate details on the actions of everyone who scans through the same. Accessing this data and ability to interpret it will give you insight on what you can do to target new users. Websites that help you build your own will not allow you access to this information.

 

Contrary to that, a web designer can retrieve this data and unpack it for you to understand what it means. Also, they can share some wisdom on how you can use these details to enhance your marketing efforts. If you need more information on the benefits of using a web designer, contact us today.

add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn

Why Website Design Is So Important

 

Most business owners already know that they need to have a website. People are quick to look online for information and a website is a great way to be found.

 

Savvy business owners try to watch every penny that they spend and they try to design their own website. However, that is not always the best idea. The design is more important than you may think and here are some reasons why.

 

Good websites allow your customers to find what they are looking for quickly and easily.

 

Navigation and content strategy is a powerful tool when it comes to web design. If your customers have to go looking for the information or the products that they want, they will simply go elsewhere.

 

Organization is also important. Your pages  need to be organized in a natural flow so that your customers can easily find the information that they need. You also need to have the most important information readily available. If not, your customers will find a website that is easier to search.

 

A good website easily catches the attention of your customers.

 

Websites filled with images and videos are often more attractive to customers, though you can easily overdo it. By watching what you put on each page, you can truly design a beautiful website that brings customers and keeps them there!

 

A website will help you with your branding.

 

By keeping everything consistent and uniform throughout your online presence, your customers will begin to recognize your brand.

 

You should use matching and complementary colors, logos, and much more on your website and social media profiles so your customers will know that it is you.

 

Web design is more important than most small business owners realize. If you want to be successful, your website needs to be easy to navigate, colorful, and filled with images. It is just as important to match your social media profiles with your website.

 

Contact us to help you have the website that you have always wanted!

add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn

Cater to Customer Behavior by Keeping Your Website Up-to-Date

 

There are many reasons why you should keep your website up-to-date, the most obvious one being that you don't want to provide your customers with false information. If your website is a year old, chances are there have been some changes to your product since then. Maybe you've introduced new features. Maybe you're selling it at a different price. Maybe you've discontinued a certain product altogether.

 

People come to your website to get more information about your product and your company. You don't want to tell them the wrong things and have them be disappointed later. So you need to keep your website up-to-date.

 

But, as mentioned above, this is only the most obvious reason to update your website. There are also other reasons that you might be unaware of.

 

Bumping Your Website Up to the Top of the List

 

Did you know that websites which are often updated with fresh material show up more often in web searches? Google, Bing and other search engines are constantly crawling the web looking for new information. Plus, they also prioritize websites where something fresh and useful is being added all the time. They're looking for thought leaders in the field. And when they find websites that seem to fit this criterion, they bump them up to the top of their lists.

So for example, if you're selling blenders and you keep updating your website with new information about blenders, recipes, health etc. all the time, it's likely that Google will show your website in the first few results or at least the first page of results.

 

Catering to Customer Behavior with a CMS

 

And when do people ever go beyond the first page of results? Thing about it from your own point of view. When you do a search for something, don't you usually click only on the first few results? If you find the search isn't yielding what you asked for, you'll probably do a different search with different keywords.

 

So if you're looking for more visitors to your website, use a content management system such as WebWiz@rd with the help of which you can make as many changes as you need without having to go through a webmaster. Contact us for information on using a CMS to update your website

add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn

5 Signs Your Website Needs Immediate Work

 

Often, companies construct websites, put them up on the internet and forget all about them. They may not update them for months, even years. They may not see the need to do this. Maybe their business is running fine without the website being updated. It's only when business starts suffering that they start thinking about what they're doing wrong. However, if you keep updating your website, you can avoid this scenario. Here are five signs that your website needs work:

  1. You have very few visitors: Maybe your website isn't optimized for search engines. Or maybe you don't have any fresh material to add to it. Either way, the end result may be that you don't have any visitors.
  2. Your visitors aren't turning into buyers: Sometimes, you might have a lot of visitors on your website but maybe they just come, take a look at what you're selling and go away. You're not enticing them to buy your product.
  3. You last updated your website six months ago: If you're not constantly updating your website, then you're not going to get new visitors. Even if the update is just in the form of a new blog post, there needs to always be new material on your website.
  4. You're not appealing to a diverse population: If your website only features photos of people belonging to one race, one age group or one sex, that means it's not diverse enough. Also, if your content is only geared towards that particular group, you need to rewrite it.
  5. Your website doesn't speak to visitors/readers: Basically, your job is to convince your visitors/readers that you can add value to their lives. If you're not explaining your product, service or point of view well enough, that means you need to work harder until you've accomplished your aim.

Contact us for more great tips to figure out whether your website needs work.

add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn

Good SEO is Good Business

 

Can SEO really improve your content and your bottom line?

Absolutely. But only if your website is loaded with great content that your readers love.

 

What is SEO?

 

Search Engine Optimization - SEO - generates search engine visibility for your website using keywords, tags, and backlinks. During the early days of the Internet, SEO was a bit like the Wild West. But today, there are guidelines and best practices for SEO that have been developed by Google and other marketing agencies. Following best practices will help your website be more visible, drive more traffic, and ultimately, improve your bottom line.

 

Why is SEO Important?

 

SEO is how Google and other search engines find you. In other words, SEO is how your customers find you.

 

If you provide amazing web design in Kitchener-Waterloo (like we do) does your website show up on the first page of Google when someone looks for "web design in Kitchener-Waterloo (like ours does)?

 

Having a website that is SEO friendly will make you easier to find. And that means more customers.

 

Great Content is Great SEO

 

The foundation of great SEO is content. Title tags, meta tags, and links are important. But none of those mean anything if your content isn't relevant, easy to read, and focused on solving your customer's problems.

 

Your business solves a problem. You make a product or provide a service that people need. That's why your phone rings. That's why people walk through the door. That's how you earn a living.

 

The content on your site - including the text on your homepage, blog posts, and product descriptions - should constantly remind your customer that they have a problem and that you have the best solution for that problem.

 

Search engines recognize and promote great content. People share great content. And if your great content is backed up by an even better product and service, you're going to have happy customers and a thriving business.

 

And no, SEO isn't complicated

 

Improving your website's SEO doesn't need to be complicated. It might be as simple as adding keywords to your homepage, tweaking title tags, and adding descriptions to product images.

 

We can help you do all of that.

 

We build websites from scratch. We make sure that they are SEO ready when you are ready to launch.

 

Our content management system makes SEO easy - no coding is required.

 

Improving your SEO will improve your bottom line.

 

Have SEO questions? Contact us and let's talk.

add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn

Contributors

Contributor Portrait
Christine Votruba
24
January 18, 2019
show Christine's posts
Contributor Portrait
Brad Anderson
95
January 14, 2019
show Brad's posts
Contributor Portrait
Rob Matlow
82
December 17, 2018
show Rob's posts
Contributor Portrait
Todd Hannigan
47
November 13, 2018
show Todd's posts
Contributor Portrait
Sean Sanderson
62
May 8, 2017
show Sean's posts
Contributor Portrait
Matt Stern
3
March 22, 2017
show Matt's posts
Contributor Portrait
Sean McParland
16
January 23, 2017
show Sean's posts
Contributor Portrait
Ryan Covert
47
August 4, 2016
show Ryan's posts

Latest Posts

Show All Recent Posts

Archive

Tags

Everything Content Management Technology Design Holidays Off Topic Support New Features Personal Gaming New Clients SEO REM News Project Management Account Management Training Marketing
 
Home Our Work Our Team Our Services WebWiz@rd™ Support Contact Us  

OUR ADDRESS

72 St Leger Street, Unit 2

Kitchener, ON, N2H 6R4

P: 519 884 4111 | TF: 1 866 754 4111 sales@remwebsolutions.com

 

Footer bullet Client Centre Login

 

Accessibility & Compliance Privacy Policy
 
 
© Copyright 2019 REM Web Solutions. All Rights Reserved.
Web Design and Content Management by REM Web Solutions.
 
FaceBook Twitter Linked In YouTube Google Plus Instagram our blog