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Business owners are often busy and overwhelmed by all the laws and regulations they need to comply with. It's easy to be resentful of all the effort required to stay in compliance. But, laws like Ontario's AODA can be beneficial, not just for the community, but also for your company. Designing a website that's AODA compliant can mean opening your company up to the $25 billion in spending by Ontarian consumers, living with disabilities. Here's a quick outline of what AODA consists of and how it can help your business.

 

What is Ontario's AODA law?

 

AODA is an acronym for Accessibility for Ontarians with Disabilities Act. The law requires organizations to ensure that accessibility standards are met in information and communications, customer service, transportation, employment, and design of public spaces. With website design, that means providing certain features and functions to ensure those with disabilities can access the information. These features would include things like:

 

  • Options to enlarge text and make it more readable.
  • Content that does not depend on being able to perceive colours or sounds to understand the meaning.
  • Any Audio that plays for more than three seconds would have options to pause, stop or control the volume.
  • Nothing on the website that flashes rapidly.
  • Website functions do not depend solely on a mouse, but can be accessed with a keyboard.
  • Images, videos or sounds have text alternatives for understanding content.
  • Self-explanatory titles for web pages and links.
  • Users can extend time limit on any timed features.

 

It's easy to become overwhelmed by all the requirements, but as you can see from the list above, it only takes a few small changes to make a website compliant.

 

How can AODA help your business?

 

Becoming AODA compliant means opening your business to the one in five Ontarians living with disabilities. Studies show increasing accessibility leads to $9.6 billion in new retail spending. And, since we're talking about websites that may serve people all over the world, that doesn't even include the millions of consumers living outside Ontario that live with disabilities. Plus, becoming accessible is good for company image. People trust a business that cares about it consumers and their experience.

 

AODA is not only good for those living with disabilities, but it good for businesses too. If you have any questions about how to make your website comply with these standards, contact us at REM Web Solutions.

 

SOURCES:

https://accessontario.com/business-benefits-of-accessibility-infographic/

https://www.essentialaccessibility.com/blog/aoda-compliance/

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It is true that a lot of people still use laptops and desktops to browse through websites. However, people now want to check breaking news and shop while on the train, Uber, or while on a winding queue at the bank.

 

They do this on their mobile phones. In fact, according to Statista , a leading provider of market and consumer data, 39.22 percent of Americans used mobile to go online between 1st quarter 2015 to 4th quarter 2018.

 

That is why it is not just important to have a website, but it is crucial to have a website that is fully optimized for mobile devices. In 2019, be mobile friendly or you are going to be left behind.

 

Let us look at some of the reasons why you need a mobile responsive website:

 

1. Your website is always available.

 

Your customers (or client, as it were) want to connect with you wherever they are. Whether they are taking a morning walk, or stuck in traffic jam, your website is always available for business. If your customers must require a desktop PC or a laptop, then you are losing the business edge you need in a fast-moving economy we live in today.

 

2. Enhanced user experience (UX).

 

A responsive website allows your website to fit in any mobile device. It will contract image, content, and other web elements such as icons to be viewable in any device. This eases the user's ability to navigate through your website. They will not see any overlapping texts or crooked images, but a smooth and beautiful website that other users are seeing if they were on laptop or desktop.

 

3. Improved search Engine optimization.

 

Everyone has only one place to go when they are searching for information: Google. Google updated its algorithm in April 2015 to lean towards responsive design. That means that mobile-friendly websites are steadily climbing towards the top spot on the Google ranking index. With a mobile friendly website, you are guaranteed a near-spot in Google's ranking.

 

4. A mobile friendly website increases sales.

 

When customers can only get services or products when they are behind a desktop PC or a laptop, you risk losing sales. This is backed up by some interesting data. Statista research shows that retail e-commerce sale was on an all-time high   at $2.3 trillion in 2017. Mobile share stood at 58.9 percent, or a whooping $1.4 trillion. This figure is bound to shoot upwards to $3.5 trillion - or 72.9 percent - by 2021.

 

Final thoughts

 

With the advent of the latest technologies in web design, building a mobile friendly website is becoming a must for serious businesses - those that want the maximum amount of conversion. 

 

If you looking for experts on mobile-friendly websites, please contact us

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Many business owners are tempted to cut costs by handling web design in-house. However, DIY web design is usually not the best option. Your company's website is an important marketing asset, and building it yourself creates opportunities to make mistakes that can hurt your bottom line. One common mistake of DIY websites is designing a site that is not responsive. Here's why responsive web design is important.

 

Faster Speeds and Improved Search Rankings

 

Users expect web pages to load right away, especially on mobile devices. Also, Google considers page loading speeds when ranking results. By ensuring that your website is responsive, you'll deliver a better experience to your customers, and your site will rank higher in search.

 

Lower Bounce Rates

 

Your site's bounce rate is the number of times users view only a single page and then click away. Users are more likely to engage and explore your website if it's mobile-friendly. If your site isn't responsive, users are more likely to become frustrated and bounce. In fact, if your mobile site loads in under five seconds, the average viewing session is 70% longer than for slower sites.  

 

Higher Conversions

 

Even if your visitors do stick around, they don't want to be redirected to a separate, mobile-friendly site to complete a purchase or subscribe to an e-mail list. A responsive design will lower bounce rates and lead to more conversions.

 

Avoid Duplicate Content

 

In the past, it was common for companies to have two versions of their websites: a desktop site and a mobile site. When you create two website versions, Google may view them as two sites that contain the same content, which can adversely affect SEO. A responsive design eliminates this possibility since the same website can be viewed on any device.

 

For assistance with your website design and development, contact us now.

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This is a headshot of Brad Anderson.

 

 

There are mistakes that could make your website look unprofessional and make your visitors more likely to click on that 'X' button. Here are the top website design mistakes and their solutions. 

 

Buttons that Blend

 

A button, especially at the very top of your home page, should be your most important call to action. It should lead visitors to read more or check out your product. A lot of people get caught up in making their whole website match that they forget that this button should stand out apart from everything else. This is the one thing that you want them to click on the most, so it's much better for this button to be a completely opposite color that stands out. You want your visitors' eyes to be immediately drawn to this button. If it's the same color as the rest of your website, they might just skip right over it because it doesn't look important enough.

 

Too Many Call to Actions

 

One or two call to actions is perfect, but three or more is just too many options and your visitors are less likely to click on any at all. If for some reason your website needs more clickable call to actions, just leave the most important one at the top and then create a bottom header below your main section with a lot more clickable buttons. That way, they're still in the top of the page, and people can find them easily. The reason you don't want all the call to actions right at the top is because you don't want to minimize the amount of time it takes for your viewer to find exactly what they need. So, giving them less options is actually a better thing.

 

Whenever designing your website, your ultimate objective is to minimize the amount of brainpower your visitor needs to use while on your website. The easier you make it for them, the more successful your website will be. Contact us for more tips. 

 

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Having a mobile-friendly website is more important than ever. The number of mobile users is expected to reach around 2.5 billion in 2019. Google now uses the mobile versions of webpages for indexing and ranking. Google's mobile-first approach considers page speed as a ranking factor in mobile search results. These tips will help you improve your page speeds.  

 

Reduce the File Size of Images

 

Loading images is one of the most demanding activities when it comes to page speed. The bigger your images are in file size, the more slowly your page will load. Don't upload a large image with a file size of several megabytes. In most cases, you can use a smaller file without a noticeable loss of quality.

 

Host Video on Third-Party Sites

 

Videos are a valuable way to educate visitors about your products and services. However, hosting videos on your own website uses a lot of space, and reduces load times. Instead of hosting videos yourself, post them on YouTube or Vimeo and embed them on your website. Not only will this improve your page speeds, it also helps your brand reach a wider audience.

 

Use "Lazy Loading"

 

Typically, when a visitor opens a webpage, the entire page will load. Depending on the site's design and elements, users may experience a long loading time. One way to overcome this issue is by using "lazy loading."

 

When lazy loading is used, the content within view is loaded first, while content below the fold loads after it comes into view. Lazy loading can significantly reduce loading time on posts that contain a lot of images. By using lazy loading and prioritizing your above-the-fold content, you can improve site speed and reduce bounce rates.

 

Hiring a custom web design firm will help you improve your page speeds and ensure that your site is truly mobile-friendly. Contact us to learn more about our web design and development services.

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analytics data from your website

 

In this post, I will be detailing the importance of website analytics along with the creation of a strong foundation to measure and process accurate and useful information.

 

What is Website Analytics?

 

Website analytics is the gathering, monitoring, and analysis of website information. There are many tools with which to measure data from your website available through both free and paid services.

 

Why is Website Analytics Important?

 

Website analytics is extremely important because it is how businesses check to see if their website is performing at an optimal level.

 

Metrics:

 

I have a meaningful question for small business owners. How is your website performing? Many businesses are aware of vanity metrics such as website traffic and lead generation, but not much else. Actionable metrics ( metrics that tie to specific and repeatable actions to observed results) is what's needed to obtain and assess accurate data to view trends and improve your business.

 

What is The Goal of Your Website?

 

What is the goal of your website? If you are not sure, the little information you are receiving won't be of much use to you or your business. See, analytics are only useful if you have a just as reliable system to process and accurately assess the information received. In order to truly understand how your website is performing, you need to know exactly what you are measuring, why you are measuring it and what can you learn for the information, if you hope to improve the performance of your site.

 

For businesses lacking the clarity in regard to the purpose their website aims to serve, start from scratch. Implement the S.M.A.R.T. method.

 

What does S.M.A.R.T. stand for?

 

  • The S stands for Specific: If you want to see growth in your website's performance, a clear and concise objective needs to be created.

 

  • The M stands for Measurable: You need to create criteria that can realistically assess the analytics of your website to see if your goals are being reached.

 

  • The A stands for Attainable: Try not to set goals that are unrealistic. If your goals are not set according to your output and performance, the information you receive in return will be meaningless.

 

  • The R stands for Relevant: Before you move forward with your plan based on your objective, ask yourself if it serves your goal.

 

  • The T stands for Timely: Set a time-frame for when you hope to accomplish the goals on your list. A schedule will help stay organized and on the path to success.

 

If you are a small to medium-sized business and need assistance in creating a website that best serves your overall goals and provides real feedback on performance, contact us today.

 

 

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BULLETPROOF SSL
HTML + SSL = HTTPS

 

As you may be aware, Google has made a large push to have every website add an extra layer of security to every website on the internet regardless of what you do with it.  The notifications that your website is not secure are becoming more an more noticeable through certain web browsers such as Google Chrome and Firefox.  As of July 2018, websites that do not have an SSL certificate now show "NOT SECURE" in the url next to your website.

You should understand that your website is no less secure than it was before these notices.

 

This is an additional layer that Google wants the world to have on every website.

 

There are benefits to having your site more secure.  Google has said it will reward you as a factor in your search rankings by using an SSL certificate for your website.  It will also remove the current browser warnings that are popping up removing concern from your users.

 



What is SSL?

 

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. SSL is an industry standard and is used by millions of websites in the protection of their online transactions with their customers.  To be able to create an SSL connection a web server requires an SSL Certificate. When you choose to activate SSL on your website you will be prompted to complete several questions about the identity of your website and your company (REM will handle this).  This is what ultimately puts an https:// in front of your website address.

 

If you would like to move forward, REM can handle purchasing and installing the certificate for your website.  Please let us know if you would like to proceed and we can take care of setting it up for you.

 

Click here to Contact Us Today or you can reply to this email asking us to proceed.

 

 
Phone: 519 884 4111 | Email:sales@remwebsolutions.com
 
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SEO
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There are several ways you can invest in your business if you want to achieve success. Sometimes, the return on investment in your enterprise is traceable after a short duration, but other times what you put in may not yield immediate returns. SEO is one of the concepts you should consider including in your web design because it has a significant impact.

Here are a few details to help you understand the importance of SEO in web design and web content.

 

It Increases Traffic

 

One of the ways you can target specific visitors on your website is by optimizing the content available. SEO encourages more online shoppers who are searching for the products or services you offer to visit your site frequently, which will increase conversions. An increase in traffic to your website will also enhance the potential of capturing prospective clients, which will result in the expansion of your customer base.

 

Promotes Competitiveness

 

The internet is awash with websites for various businesses, and that includes web pages of your competitors. If you want to gain a competitive edge over other vendors in the industry you operate in, over and above making SEO part of your website design strategy, maintaining your rankings on search engines is the additional requirement you should not overlook.

 

The effectiveness of your website SEO strategy depends on continuous improvement to promote higher ranking on search engines, which will set your business apart from the competition.

 

Enhanced Visibility

 

The relevance of the keywords you use on your website content is part of the requirements of any SEO strategy because it enhances the frequency of the appearance of your site on most web searches. SEO improves visibility, which implies that users will locate your website quickly and that will increase the probability of making conversions. If your business requires a custom website or SEO services, contact us today!

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Nowadays, your website is your calling card. Rather than walking around distributing cards to people you meet, you can just refer them to your website. This will give them all the information that they need about you, your company, your product or your service. Plus, you can use vivid images and well-written content to represent who you are. And if your product is the type that can be sold online, then it's also possible for you to get an ecommerce-enabled website, which will help increase sales.

 

Advantages of Having a Good Website

 

All in all, a website can help you to spread the word about your company or your product - meaning it is your most powerful marketing tool. It can also directly help to increase your bottom line if it is ecommerce-enabled. It can help to improve your company's reputation, giving it a wider reach. It can help you in branding i.e., creating a certain image of your product, service or company. So there are many advantages of starting a website and of keeping it up-to-date.

 

A Company Is Constantly Changing

 

Your company is not a static thing. Things vary from day to day. People leave and new people are hired. The product changes and gets more features. New products are added to your line. Your sales increase or decrease. All in all, things are always in a state of flux. And if you are the entrepreneur, it's up to you to keep track of all these changes and keep your company going.

 

A Website Should Also Be Constantly Changing

 

Remember that your website is supposed to be a representation of you and your company. As a result, it also needs to keep changing. Old information needs to go and new information needs to be added. If you haven't made any changes to your website for the last six months, then you know it's been too long. Take a look at your website and ask yourself if it's an accurate representation of you or your company. And if it's not, then begin the process of updating it today.

 

Contact us for more great tips for setting up and maintaining a website.

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A tired website is one that puts potential clients to sleep. Once those prospects lose interest, they go elsewhere for what they need. That's why revamping your site every now and again should be a mandatory practice. Here's how your website can become tired:

 

Visual Tastes Change

 

What might have been attractive yesterday may be dull tomorrow. Society's visual tastes change frequently, so you have to make sure that your site looks good and hits hard from the moment people land on it. You will lose potential clients if your web presence is not robust. A third-party observer can give you an unbiased opinion about the visual aspects of your website so that you can authorize further development and get it up to standard if it lacks flavor.

 

Content Evolves

 

Your content has to be gripping, evergreen, and innovative. It's not going to bring anything to your business if it's not up to date. You may need a second set of eyes to review your page and suggest some fresh material that has a higher draw potential than what you may have there.

 

Technology Advances

 

Technology gets better and more refined every day. New security programs develop. Applications blossom, and capabilities broaden. Today's sites have to be mobile friendly because of the large number of people who use their smartphones to browse the web and conduct various activities. If you don't have a mobile-friendly website, you run the risk of chopping your audience down considerably. An expert can create a fully functional and mobile-friendly website out of your existing site, or he can create an entirely new web environment for your potential clients.

 

We have the solutions that you need to keep your site magnetic and relevant. Contact us and speak to one of our agents about a website makeover and the frequency of future revamps. We can help you rebuild your destiny today.

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