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4 Reasons Why Responsive Web Design is Critical

 

Many business owners are tempted to cut costs by handling web design in-house. However, DIY web design is usually not the best option. Your company's website is an important marketing asset, and building it yourself creates opportunities to make mistakes that can hurt your bottom line. One common mistake of DIY websites is designing a site that is not responsive. Here's why responsive web design is important.

 

Faster Speeds and Improved Search Rankings

 

Users expect web pages to load right away, especially on mobile devices. Also, Google considers page loading speeds when ranking results. By ensuring that your website is responsive, you'll deliver a better experience to your customers, and your site will rank higher in search.

 

Lower Bounce Rates

 

Your site's bounce rate is the number of times users view only a single page and then click away. Users are more likely to engage and explore your website if it's mobile-friendly. If your site isn't responsive, users are more likely to become frustrated and bounce. In fact, if your mobile site loads in under five seconds, the average viewing session is 70% longer than for slower sites.  

 

Higher Conversions

 

Even if your visitors do stick around, they don't want to be redirected to a separate, mobile-friendly site to complete a purchase or subscribe to an e-mail list. A responsive design will lower bounce rates and lead to more conversions.

 

Avoid Duplicate Content

 

In the past, it was common for companies to have two versions of their websites: a desktop site and a mobile site. When you create two website versions, Google may view them as two sites that contain the same content, which can adversely affect SEO. A responsive design eliminates this possibility since the same website can be viewed on any device.

 

For assistance with your website design and development, contact us now.

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Top Website Design Mistakes and their Solutions

 

There are mistakes that could make your website look unprofessional and make your visitors more likely to click on that 'X' button. Here are the top website design mistakes and their solutions. 

 

Buttons that Blend

 

A button, especially at the very top of your home page, should be your most important call to action. It should lead visitors to read more or check out your product. A lot of people get caught up in making their whole website match that they forget that this button should stand out apart from everything else. This is the one thing that you want them to click on the most, so it's much better for this button to be a completely opposite color that stands out. You want your visitors' eyes to be immediately drawn to this button. If it's the same color as the rest of your website, they might just skip right over it because it doesn't look important enough.

 

Too Many Call to Actions

 

One or two call to actions is perfect, but three or more is just too many options and your visitors are less likely to click on any at all. If for some reason your website needs more clickable call to actions, just leave the most important one at the top and then create a bottom header below your main section with a lot more clickable buttons. That way, they're still in the top of the page, and people can find them easily. The reason you don't want all the call to actions right at the top is because you don't want to minimize the amount of time it takes for your viewer to find exactly what they need. So, giving them less options is actually a better thing.

 

Whenever designing your website, your ultimate objective is to minimize the amount of brainpower your visitor needs to use while on your website. The easier you make it for them, the more successful your website will be. Contact us for more tips. 

 

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3 Tips to Improve Your Website's Loading Speeds

 

Having a mobile-friendly website is more important than ever. The number of mobile users is expected to reach around 2.5 billion in 2019. Google now uses the mobile versions of webpages for indexing and ranking. Google's mobile-first approach considers page speed as a ranking factor in mobile search results. These tips will help you improve your page speeds.  

 

Reduce the File Size of Images

 

Loading images is one of the most demanding activities when it comes to page speed. The bigger your images are in file size, the more slowly your page will load. Don't upload a large image with a file size of several megabytes. In most cases, you can use a smaller file without a noticeable loss of quality.

 

Host Video on Third-Party Sites

 

Videos are a valuable way to educate visitors about your products and services. However, hosting videos on your own website uses a lot of space, and reduces load times. Instead of hosting videos yourself, post them on YouTube or Vimeo and embed them on your website. Not only will this improve your page speeds, it also helps your brand reach a wider audience.

 

Use "Lazy Loading"

 

Typically, when a visitor opens a webpage, the entire page will load. Depending on the site's design and elements, users may experience a long loading time. One way to overcome this issue is by using "lazy loading."

 

When lazy loading is used, the content within view is loaded first, while content below the fold loads after it comes into view. Lazy loading can significantly reduce loading time on posts that contain a lot of images. By using lazy loading and prioritizing your above-the-fold content, you can improve site speed and reduce bounce rates.

 

Hiring a custom web design firm will help you improve your page speeds and ensure that your site is truly mobile-friendly. Contact us to learn more about our web design and development services.

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Website Analytics & Measurements

analytics data from your website

 

In this post, I will be detailing the importance of website analytics along with the creation of a strong foundation to measure and process accurate and useful information.

 

What is Website Analytics?

 

Website analytics is the gathering, monitoring, and analysis of website information. There are many tools with which to measure data from your website available through both free and paid services.

 

Why is Website Analytics Important?

 

Website analytics is extremely important because it is how businesses check to see if their website is performing at an optimal level.

 

Metrics:

 

I have a meaningful question for small business owners. How is your website performing? Many businesses are aware of vanity metrics such as website traffic and lead generation, but not much else. Actionable metrics ( metrics that tie to specific and repeatable actions to observed results) is what's needed to obtain and assess accurate data to view trends and improve your business.

 

What is The Goal of Your Website?

 

What is the goal of your website? If you are not sure, the little information you are receiving won't be of much use to you or your business. See, analytics are only useful if you have a just as reliable system to process and accurately assess the information received. In order to truly understand how your website is performing, you need to know exactly what you are measuring, why you are measuring it and what can you learn for the information, if you hope to improve the performance of your site.

 

For businesses lacking the clarity in regard to the purpose their website aims to serve, start from scratch. Implement the S.M.A.R.T. method.

 

What does S.M.A.R.T. stand for?

 

  • The S stands for Specific: If you want to see growth in your website's performance, a clear and concise objective needs to be created.

 

  • The M stands for Measurable: You need to create criteria that can realistically assess the analytics of your website to see if your goals are being reached.

 

  • The A stands for Attainable: Try not to set goals that are unrealistic. If your goals are not set according to your output and performance, the information you receive in return will be meaningless.

 

  • The R stands for Relevant: Before you move forward with your plan based on your objective, ask yourself if it serves your goal.

 

  • The T stands for Timely: Set a time-frame for when you hope to accomplish the goals on your list. A schedule will help stay organized and on the path to success.

 

If you are a small to medium-sized business and need assistance in creating a website that best serves your overall goals and provides real feedback on performance, contact us today.

 

 

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Is Your Website Secure?

 

BULLETPROOF SSL
HTML + SSL = HTTPS

 

As you may be aware, Google has made a large push to have every website add an extra layer of security to every website on the internet regardless of what you do with it.  The notifications that your website is not secure are becoming more an more noticeable through certain web browsers such as Google Chrome and Firefox.  As of July 2018, websites that do not have an SSL certificate now show "NOT SECURE" in the url next to your website.

You should understand that your website is no less secure than it was before these notices.

 

This is an additional layer that Google wants the world to have on every website.

 

There are benefits to having your site more secure.  Google has said it will reward you as a factor in your search rankings by using an SSL certificate for your website.  It will also remove the current browser warnings that are popping up removing concern from your users.

 



What is SSL?

 

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. SSL is an industry standard and is used by millions of websites in the protection of their online transactions with their customers.  To be able to create an SSL connection a web server requires an SSL Certificate. When you choose to activate SSL on your website you will be prompted to complete several questions about the identity of your website and your company (REM will handle this).  This is what ultimately puts an https:// in front of your website address.

 

If you would like to move forward, REM can handle purchasing and installing the certificate for your website.  Please let us know if you would like to proceed and we can take care of setting it up for you.

 

Click here to Contact Us Today or you can reply to this email asking us to proceed.

 

 
Phone: 519 884 4111 | Email:sales@remwebsolutions.com
 
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The Impact of SEO on Web Design and Web Content

 

There are several ways you can invest in your business if you want to achieve success. Sometimes, the return on investment in your enterprise is traceable after a short duration, but other times what you put in may not yield immediate returns. SEO is one of the concepts you should consider including in your web design because it has a significant impact.

Here are a few details to help you understand the importance of SEO in web design and web content.

 

It Increases Traffic

 

One of the ways you can target specific visitors on your website is by optimizing the content available. SEO encourages more online shoppers who are searching for the products or services you offer to visit your site frequently, which will increase conversions. An increase in traffic to your website will also enhance the potential of capturing prospective clients, which will result in the expansion of your customer base.

 

Promotes Competitiveness

 

The internet is awash with websites for various businesses, and that includes web pages of your competitors. If you want to gain a competitive edge over other vendors in the industry you operate in, over and above making SEO part of your website design strategy, maintaining your rankings on search engines is the additional requirement you should not overlook.

 

The effectiveness of your website SEO strategy depends on continuous improvement to promote higher ranking on search engines, which will set your business apart from the competition.

 

Enhanced Visibility

 

The relevance of the keywords you use on your website content is part of the requirements of any SEO strategy because it enhances the frequency of the appearance of your site on most web searches. SEO improves visibility, which implies that users will locate your website quickly and that will increase the probability of making conversions. If your business requires a custom website or SEO services, contact us today!

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Is Your Website an Accurate Representation of Your Company?

 

Nowadays, your website is your calling card. Rather than walking around distributing cards to people you meet, you can just refer them to your website. This will give them all the information that they need about you, your company, your product or your service. Plus, you can use vivid images and well-written content to represent who you are. And if your product is the type that can be sold online, then it's also possible for you to get an ecommerce-enabled website, which will help increase sales.

 

Advantages of Having a Good Website

 

All in all, a website can help you to spread the word about your company or your product - meaning it is your most powerful marketing tool. It can also directly help to increase your bottom line if it is ecommerce-enabled. It can help to improve your company's reputation, giving it a wider reach. It can help you in branding i.e., creating a certain image of your product, service or company. So there are many advantages of starting a website and of keeping it up-to-date.

 

A Company Is Constantly Changing

 

Your company is not a static thing. Things vary from day to day. People leave and new people are hired. The product changes and gets more features. New products are added to your line. Your sales increase or decrease. All in all, things are always in a state of flux. And if you are the entrepreneur, it's up to you to keep track of all these changes and keep your company going.

 

A Website Should Also Be Constantly Changing

 

Remember that your website is supposed to be a representation of you and your company. As a result, it also needs to keep changing. Old information needs to go and new information needs to be added. If you haven't made any changes to your website for the last six months, then you know it's been too long. Take a look at your website and ask yourself if it's an accurate representation of you or your company. And if it's not, then begin the process of updating it today.

 

Contact us for more great tips for setting up and maintaining a website.

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Is Your Website Tired?

 

A tired website is one that puts potential clients to sleep. Once those prospects lose interest, they go elsewhere for what they need. That's why revamping your site every now and again should be a mandatory practice. Here's how your website can become tired:

 

Visual Tastes Change

 

What might have been attractive yesterday may be dull tomorrow. Society's visual tastes change frequently, so you have to make sure that your site looks good and hits hard from the moment people land on it. You will lose potential clients if your web presence is not robust. A third-party observer can give you an unbiased opinion about the visual aspects of your website so that you can authorize further development and get it up to standard if it lacks flavor.

 

Content Evolves

 

Your content has to be gripping, evergreen, and innovative. It's not going to bring anything to your business if it's not up to date. You may need a second set of eyes to review your page and suggest some fresh material that has a higher draw potential than what you may have there.

 

Technology Advances

 

Technology gets better and more refined every day. New security programs develop. Applications blossom, and capabilities broaden. Today's sites have to be mobile friendly because of the large number of people who use their smartphones to browse the web and conduct various activities. If you don't have a mobile-friendly website, you run the risk of chopping your audience down considerably. An expert can create a fully functional and mobile-friendly website out of your existing site, or he can create an entirely new web environment for your potential clients.

 

We have the solutions that you need to keep your site magnetic and relevant. Contact us and speak to one of our agents about a website makeover and the frequency of future revamps. We can help you rebuild your destiny today.

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Updating Your Website in Terms of Content, Design and Mobile-Friendliness

 

Your website is your calling card in today's day and age, so it should reflect who you are as a company. It should also be up-to-date, as consumers have become pretty savvy nowadays. They've learned to distinguish between old-fashioned websites which looked a little more like magazine pages, with alternate arrangements of images and text and contemporary websites which play a little more with form, using eye-catching images and content that has been specifically written for a web-based audience.

 

Given that people are going to judge you based on how your website looks, it's a good idea to keep updating it regularly, in terms of content as well as design.

 

Updating Your Content

 

In terms of content, it's easy to see why a website would need to be updated. Things are constantly going on within your company, so your website and blog should reflect that. If you have new products, new colors, new features, new services, new people on your payroll etc., you should put that on your website by altering the content.

 

Updating Your Website Design

 

What about the design itself? In what circumstances should you alter the design of your website? As web design progresses, it becomes more and more visually appealing. So you need to look back at your website and think about how visually appealing it is. You can judge it based on the other websites that you're currently exposed to. Or you can compare it with the websites of your competitors. If you feel that it's not up to par, then it is time to redesign it.

 

Making it Mobile-Friendly

 

Another thing that you need to keep in mind is that your website needs to be mobile-friendly. Earlier websites weren't necessarily mobile-friendly but as time goes on, cell phones are becoming more and more technologically advanced and people are using them to look up all types of things on the go. So if your website isn't mobile-friendly, then it's definitely time for a redesign.

 

Contact us for more great tips on redesigning your website as and when necessary.

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Why a Good Website Should Always Be Your Starting Point in Digital Marketing

 

Many businesses don't recognize that a good website is absolutely essential for marketing purposes. Sometimes, you may feel like you would do better to have a Facebook or Instagram account. You may get more followers or "likes" on such accounts. And the more "likes" you get, the more you feel like your strategy is working.

 

However, this may not really be the case. Just because someone "likes" your product or service doesn't mean that they're going to run out and buy it. A lot of people randomly start following or liking others on social media.

 

This is not to say that you shouldn't have social media accounts. You most definitely should. Your online presence should not just be restricted to a website. But a website needs to be the starting point.

 

Greater Sense of Legitimacy

 

When people see that you have a website, it gives your business a greater sense of legitimacy. Customers have become pretty savvy now and they know that only fledgling companies make do with social media pages instead of having a website. So the fact that you have a website shows that you are established as a company.

 

Giving Customers Information and the Opportunity to Buy Products/Services

 

In addition, having a website enables you to give the customer all the information they're going to need in order to decide whether or not to buy the product/service. And if it's an ecommerce-enabled website, then it will enable them to buy the product right away.

Even if the viewer isn't immediately converted into a customer, they still go away with all the information they need. They might come back and even check your website a few more times to make sure they got the specs right. And then, they might make the purchase.

Most people are aware of the fact that purchasing things online is really easy. All it requires is for them to go to the website in question and click on the item they want. The fact that it's easy makes people a little more cautious, causing them to go back a few times before buying something.

 

So if all your viewers aren't turning into customers, it's ok. They're still getting a lot of information, which is the first step towards buying something.

 

Blogging to Improve Your Website's Reach

 

Additionally, you can also have a blog as a part of your website. This serves a very important purpose as well because it helps to bring more people to your website. The more you add to your blog, the more keywords your website is going to contain. And this means that you become visible in a variety of searches.

 

Your blogs may not necessarily go viral but you will end up increasing your visibility bit by bit. And this is the best way to build up your reputation until you become a thought leader in your field.

 

Contact us for more information about setting up a website and improving your online presence.

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