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The Impact of SEO on Web Design and Web Content

 

There are several ways you can invest in your business if you want to achieve success. Sometimes, the return on investment in your enterprise is traceable after a short duration, but other times what you put in may not yield immediate returns. SEO is one of the concepts you should consider including in your web design because it has a significant impact.

Here are a few details to help you understand the importance of SEO in web design and web content.

 

It Increases Traffic

 

One of the ways you can target specific visitors on your website is by optimizing the content available. SEO encourages more online shoppers who are searching for the products or services you offer to visit your site frequently, which will increase conversions. An increase in traffic to your website will also enhance the potential of capturing prospective clients, which will result in the expansion of your customer base.

 

Promotes Competitiveness

 

The internet is awash with websites for various businesses, and that includes web pages of your competitors. If you want to gain a competitive edge over other vendors in the industry you operate in, over and above making SEO part of your website design strategy, maintaining your rankings on search engines is the additional requirement you should not overlook.

 

The effectiveness of your website SEO strategy depends on continuous improvement to promote higher ranking on search engines, which will set your business apart from the competition.

 

Enhanced Visibility

 

The relevance of the keywords you use on your website content is part of the requirements of any SEO strategy because it enhances the frequency of the appearance of your site on most web searches. SEO improves visibility, which implies that users will locate your website quickly and that will increase the probability of making conversions. If your business requires a custom website or SEO services, contact us today!

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Is A Custom Website A Worthwhile Investment?

 

Today, there are many turnkey solutions you can use to build your website, and these options are both fast and easy to use. However, the challenge is that using templates for developing your site may not serve as the best representation of your company or brand. Additionally, other businesses including your competitors may opt for the website design you choose to use, which can affect your competitiveness in the market.

 

For that reason, considering a custom website is a wise idea because it can help you achieve much more than what you may gain through ready-made solutions. Here are some reasons why custom websites are a worthwhile investment for businesses in various sectors.

 

Increased Functionality 

 

It is quite frustrating when users cannot find a particular feature on your website, and that is one of the reasons why you may lose business to your competitors. On the other hand, site building templates may not include all the features that users need, and if you settle for this solution, it becomes a limitation for the success of your enterprise.

As such, tailor-made solutions can help you build any functionality for your website to enhance user experience. The reason is that as you develop your custom website, you can identify the features that users need and in turn, you can add the same conveniently to enhance functionality.

 

Outstanding Appearance 

 

Most customers opt to visit a company's website first before they walk into a brick and mortar establishment. The implication, in this case, is that your site becomes the place where customers get the first impression regarding your organization. Therefore, other than focusing on enhancing the appearance of your lobby for walk-in clients only, you need to ensure that your site captures the best impression of your brand for online customers as well.

 

A custom website is the best solution, in this case, because it gives your brand a unique appearance that is appealing to customers.

 

Proper Structuring 

 

Sometimes, you may discover that most customers have several unanswered questions, even after visiting your website. In that case, the implication is that your site is not achieving its objectives as earlier intended. So, proper planning as you prepare to embark on a site building project is not an option. Once you capture all the requirements of your website, you can begin the task of building your custom site.

 

As a result, the launch of the end product will feature a site with proper structuring, capable of marketing your business in the best way possible. If you need more information on the reasons for considering a custom website, contact us today!

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Using Design Templates vs A Custom Design

 

Once you have finally made the decision that you need a brand new website, you then need to make many more decisions before you can get started. The most important out of all of the things that you need to consider is why it is best for you to have a company design and build you a custom-made website for you, rather than simply making use of a web page template to build your website for you.

 

The best way to work out the differences and decide which fits your needs best is to compare the pros and cons of these two options to work out which option more closely aligns with your needs.

 

Custom Designed and Built Websites

 

Custom designed websites are more unique, are based on your business needs and will frequently incorporate any of your company's corporate branding into the web page design process. Content management can be easily built into the site so that the website owner can more easily manage the site's content from any location.

In addition, the site will be easily built to be search engine friendly, more adaptable to your needs and tested to ensure that it works across multiple web browsers. The main advantage of having a website built for you by professionals is that they have experience building websites that work across multiple websites that are custom-built to fulfill your specific needs. 

 

That said, custom websites are generally more expensive to build and take longer due to generally being higher quality than template-based designs.

 

Template-Based Web Design

 

While having a website designed for you by the pros can be excellent for getting a website done that fulfills all of your needs without needing to learn web design yourself, it does have a few drawbacks and there are still decent reasons to create a website yourself using a template. The most important reasons you might consider a template based design over having it done for you are that template designs take less time and they are much cheaper than a professionally designed page. However, your abilities to design websites that fit your needs are severely limited due to the fact that it is not being designed by a pro and a number of drawbacks that result from this.

 

The main things preventing template designs from being able to be used to make websites close to the same level of quality as a professionally designed site are that you won't stand out as much, you can only customize certain parts of the site, and template-based websites usually have a far inferior support system. Finally, there is the issue that many websites designed with templates are not built with search engine friendliness in mind.

 

For more information or to discuss the details of a potential Web Design project, contact us today!

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Is Your Website an Accurate Representation of Your Company?

 

Nowadays, your website is your calling card. Rather than walking around distributing cards to people you meet, you can just refer them to your website. This will give them all the information that they need about you, your company, your product or your service. Plus, you can use vivid images and well-written content to represent who you are. And if your product is the type that can be sold online, then it's also possible for you to get an ecommerce-enabled website, which will help increase sales.

 

Advantages of Having a Good Website

 

All in all, a website can help you to spread the word about your company or your product - meaning it is your most powerful marketing tool. It can also directly help to increase your bottom line if it is ecommerce-enabled. It can help to improve your company's reputation, giving it a wider reach. It can help you in branding i.e., creating a certain image of your product, service or company. So there are many advantages of starting a website and of keeping it up-to-date.

 

A Company Is Constantly Changing

 

Your company is not a static thing. Things vary from day to day. People leave and new people are hired. The product changes and gets more features. New products are added to your line. Your sales increase or decrease. All in all, things are always in a state of flux. And if you are the entrepreneur, it's up to you to keep track of all these changes and keep your company going.

 

A Website Should Also Be Constantly Changing

 

Remember that your website is supposed to be a representation of you and your company. As a result, it also needs to keep changing. Old information needs to go and new information needs to be added. If you haven't made any changes to your website for the last six months, then you know it's been too long. Take a look at your website and ask yourself if it's an accurate representation of you or your company. And if it's not, then begin the process of updating it today.

 

Contact us for more great tips for setting up and maintaining a website.

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Continually Redesigning the Visual Aspects of Websites

 

Designing a website when a business is first started is always important, but the question deserves to be asked; when is the right time to update that website you created, and how often should you do it?

 

A few years ago, it may not have been such a big deal to update a website, or have a mobile version. In this day and age though, a mobile version, or even better, an application for a phone is a very important thing to have for any business. Websites should be updated weekly or monthly depending on the type of business.

 

Take a large church for example, with approximately one-thousand members. This particular website should be updated weekly because of the events and activities continually happening in and around the church. This specific church should have a mobile app, as well as a mobile compatible website, since it has such a large amount of members. Alas, their attendance for services and events suffered, because while on the go, members were unable to check the church schedule.

 

Take this same scenario and apply it to a much larger company. A company that most of America knows the name of maybe? How hard would it be for that company to stay in business if they did not continually follow mobile trends and update their website to be compatible with new and old computers as well as new and old browsers. Updates to this website would need to happen twice a week, if not more. Updates to the mobile application would need to be tracked and monitored daily and made as necessary, but no less than once a month. 

 

It is very important to not only keep websites and mobile applications up to date with current browsers and software on mobile devices, but also to keep those websites and applications appealing to the eyes. It would be more likely for a person to buy from a website that is visually pleasing even if they had to open their laptop to do so, instead of using a mobile application that was hard to work, and ultimately distasteful. 

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Is Your Website Tired?

 

A tired website is one that puts potential clients to sleep. Once those prospects lose interest, they go elsewhere for what they need. That's why revamping your site every now and again should be a mandatory practice. Here's how your website can become tired:

 

Visual Tastes Change

 

What might have been attractive yesterday may be dull tomorrow. Society's visual tastes change frequently, so you have to make sure that your site looks good and hits hard from the moment people land on it. You will lose potential clients if your web presence is not robust. A third-party observer can give you an unbiased opinion about the visual aspects of your website so that you can authorize further development and get it up to standard if it lacks flavor.

 

Content Evolves

 

Your content has to be gripping, evergreen, and innovative. It's not going to bring anything to your business if it's not up to date. You may need a second set of eyes to review your page and suggest some fresh material that has a higher draw potential than what you may have there.

 

Technology Advances

 

Technology gets better and more refined every day. New security programs develop. Applications blossom, and capabilities broaden. Today's sites have to be mobile friendly because of the large number of people who use their smartphones to browse the web and conduct various activities. If you don't have a mobile-friendly website, you run the risk of chopping your audience down considerably. An expert can create a fully functional and mobile-friendly website out of your existing site, or he can create an entirely new web environment for your potential clients.

 

We have the solutions that you need to keep your site magnetic and relevant. Contact us and speak to one of our agents about a website makeover and the frequency of future revamps. We can help you rebuild your destiny today.

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Updating Your Website in Terms of Content, Design and Mobile-Friendliness

 

Your website is your calling card in today's day and age, so it should reflect who you are as a company. It should also be up-to-date, as consumers have become pretty savvy nowadays. They've learned to distinguish between old-fashioned websites which looked a little more like magazine pages, with alternate arrangements of images and text and contemporary websites which play a little more with form, using eye-catching images and content that has been specifically written for a web-based audience.

 

Given that people are going to judge you based on how your website looks, it's a good idea to keep updating it regularly, in terms of content as well as design.

 

Updating Your Content

 

In terms of content, it's easy to see why a website would need to be updated. Things are constantly going on within your company, so your website and blog should reflect that. If you have new products, new colors, new features, new services, new people on your payroll etc., you should put that on your website by altering the content.

 

Updating Your Website Design

 

What about the design itself? In what circumstances should you alter the design of your website? As web design progresses, it becomes more and more visually appealing. So you need to look back at your website and think about how visually appealing it is. You can judge it based on the other websites that you're currently exposed to. Or you can compare it with the websites of your competitors. If you feel that it's not up to par, then it is time to redesign it.

 

Making it Mobile-Friendly

 

Another thing that you need to keep in mind is that your website needs to be mobile-friendly. Earlier websites weren't necessarily mobile-friendly but as time goes on, cell phones are becoming more and more technologically advanced and people are using them to look up all types of things on the go. So if your website isn't mobile-friendly, then it's definitely time for a redesign.

 

Contact us for more great tips on redesigning your website as and when necessary.

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Why You Should Avoid Using a Design Template

 

Many services offer low-cost website templates. On the surface, it sounds like a great deal. But is a pre-made website template the best choice for your business? Often, the answer is no. A better solution is to hire a web designer to create a customized website that reflects your company and its vision. Here are several reasons why.  

 

One size does not fit all. First impressions matter. It's critical for your business's website to stand apart from the competition. Your website should reflect you and your brand. A template does just the opposite. Templates might be purchased by anyone, and used many times by many types of companies. When your website contains the same stock graphics and metadata as other sites, you aren't doing anything specific to attract visitors. You will have a difficult time increasing site traffic and SEO rankings. This drawback will ultimately hurt your business and your brand.

 

A web designer will create a website that is tailored specifically to your business and your demographic, converting more visitors into paying customers.

 

Responsive design is a must. More and more people are accessing the web on their mobile devices. Companies must consider this when designing their websites. 57% of users will not recommend a business whose mobile site is poorly designed. Many templates are not responsive, which frustrates users.

 

A template may be coded poorly. Many templates found in the online marketplace are not coded well. Coding errors can slow down site performance, driving visitors away. Badly-written code can also decrease your chances of being found on search engines. It can also create security problems. 

 

Templates are not the best choice to attract new customers and build your brand. REM Web Solutions can help you create the website that's best for your company. Our associates in Kitchener, Waterloo, Cambridge and Guelph can help. Contact us today to learn more.

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Opting For A Web Designer Or Designing Your Site; Which Is The Better Option?

 

After the introduction of DIY web-building sites, it is now easy to create your site with little experience on this task. The process is simple, and before long, you can go live on the website you create. The initial cost and fees are  also pocket-friendly. As good as this option sounds at first, it is not ideal for corporate entities and small businesses who wish to stand out in the market they operate in, so hiring a web developer becomes necessary.

 

These individuals have the expertise to set your business apart from the rest of the competition and here are some of the benefits you can achieve by engaging with them.

 

Higher Search Engine Ranking 

 

One of the best ways for customers to locate your business fast online is by ensuring that your website appears on the first page of search engine results. That implies that it is not enough to create a glamorous site if you want to achieve the most out of this tool. Engaging a website developer gives you the opportunity to use their experience in ensuring your site ranks high.

 

The higher the ranking, the more traffic you are like to enjoy on your site, which promotes sales. That is possible as a result of SEO customization, which is what free web-building sites deny you. As such, this is proof enough that investing in a web designer is a worthwhile investment.

 

Provision For Further Developments 

 

Every business environment experiences various changes at one time or another. Failure to respond to shifts in the industry means that your company will not be able to compete favorably in such settings. Redesigning your website is part of the approaches you can use to embrace these changes. The challenge is that if you opt for web-building sites, you can only use the templates available.

 

The implication, in this case, is that it becomes difficult to give your website a new look when the need arises. However, through the services of a website developer, you can rebrand your site conveniently whenever you wish.

 

Access To Web Analytics Information 

 

Once you create a site for your business, it will generate details on the actions of everyone who scans through the same. Accessing this data and ability to interpret it will give you insight on what you can do to target new users. Websites that help you build your own will not allow you access to this information.

 

Contrary to that, a web designer can retrieve this data and unpack it for you to understand what it means. Also, they can share some wisdom on how you can use these details to enhance your marketing efforts. If you need more information on the benefits of using a web designer, contact us today.

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Why Website Design Is So Important

 

Most business owners already know that they need to have a website. People are quick to look online for information and a website is a great way to be found.

 

Savvy business owners try to watch every penny that they spend and they try to design their own website. However, that is not always the best idea. The design is more important than you may think and here are some reasons why.

 

Good websites allow your customers to find what they are looking for quickly and easily.

 

Navigation and content strategy is a powerful tool when it comes to web design. If your customers have to go looking for the information or the products that they want, they will simply go elsewhere.

 

Organization is also important. Your pages  need to be organized in a natural flow so that your customers can easily find the information that they need. You also need to have the most important information readily available. If not, your customers will find a website that is easier to search.

 

A good website easily catches the attention of your customers.

 

Websites filled with images and videos are often more attractive to customers, though you can easily overdo it. By watching what you put on each page, you can truly design a beautiful website that brings customers and keeps them there!

 

A website will help you with your branding.

 

By keeping everything consistent and uniform throughout your online presence, your customers will begin to recognize your brand.

 

You should use matching and complementary colors, logos, and much more on your website and social media profiles so your customers will know that it is you.

 

Web design is more important than most small business owners realize. If you want to be successful, your website needs to be easy to navigate, colorful, and filled with images. It is just as important to match your social media profiles with your website.

 

Contact us to help you have the website that you have always wanted!

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