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January Quarterly Snow Tubing at Chicopee Tube Park

January Quarterly: Snow Tubing at Chicopee Tube Park

 

For our first team-building, quarterly event of the year, we

went snow tubing at Chicopee Tube Park.

 

For anyone that’s unfamiliar with snow-tubing, it’s essentially a fun ride down a long, snowy slope while being in a cushy, safe tube. It was a great afternoon to go tubing, thankfully there was a decent amount of snow that fell a few days before and it wasn’t blisteringly cold that night. It was still a little bit chilly though so we came prepared with thick jackets, scarves, gloves, boots, ski goggles and balaclavas. Some of us also wore protective helmets.

 

Chicopee Tube Park entrance
REM team members going up the snow-tubing hill

One of the aspects that I enjoy the most about our quarterly events is that we see a fun side of each other that we might not see during day-to-day work hours. It’s exhilarating going down the slope with lots of chances of spinning, speedy sliding and goofiness, which brings out the jokes and laughter between all of us. It’s particularly funning watching everyone’s reactions when they were abruptly stopped by hay-bags at the bottom of the slopes.

 

To kick the event off we started with a very impressive link of nine tubers. Yes, you heard that right! By holding onto each other’s tube handles we formed a link of tubes. All nine of us at the same time went down the slope very swiftly. After that we also tried groups of three or two.

 

We also had a race of who could fly down the hill the fastest. Sean S. was first with an impressive time of approximately 18 seconds, Ryan came in second and I was third. We found out that technique had a lot to do with how fast one can go.

 

Thanks very much to Rob and the employees at Chicopee Tube Park for such a fun afternoon!

 

From left to right: Rob, Christine, Ryan, Todd, Brad, Matt, Sean M., Sean L. and Sean S. >>

REM team in snow-tubes group photo

 

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The Impact of SEO on Web Design and Web Content

 

There are several ways you can invest in your business if you want to achieve success. Sometimes, the return on investment in your enterprise is traceable after a short duration, but other times what you put in may not yield immediate returns. SEO is one of the concepts you should consider including in your web design because it has a significant impact.

Here are a few details to help you understand the importance of SEO in web design and web content.

 

It Increases Traffic

 

One of the ways you can target specific visitors on your website is by optimizing the content available. SEO encourages more online shoppers who are searching for the products or services you offer to visit your site frequently, which will increase conversions. An increase in traffic to your website will also enhance the potential of capturing prospective clients, which will result in the expansion of your customer base.

 

Promotes Competitiveness

 

The internet is awash with websites for various businesses, and that includes web pages of your competitors. If you want to gain a competitive edge over other vendors in the industry you operate in, over and above making SEO part of your website design strategy, maintaining your rankings on search engines is the additional requirement you should not overlook.

 

The effectiveness of your website SEO strategy depends on continuous improvement to promote higher ranking on search engines, which will set your business apart from the competition.

 

Enhanced Visibility

 

The relevance of the keywords you use on your website content is part of the requirements of any SEO strategy because it enhances the frequency of the appearance of your site on most web searches. SEO improves visibility, which implies that users will locate your website quickly and that will increase the probability of making conversions. If your business requires a custom website or SEO services, contact us today!

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Understanding Why A Good Website Is Your Best Money Spent On Marketing

 

The Way It Is

 

Let's face it, the web serves mostly as a global marketplace where consumers can access their favorite products and services from virtually any device with an internet connection. Our homes are equipped with computers and tablets, and now peripheral devices like Google Home are accessing information from websites and delivering it back to us based on simple voice commands. Anyone who is serious about getting more customers should realize that having a website is a necessity, but creating a great website for your brand is about much more than keeping up with the Joneses. 

 

Strategically, a website can offer your business almost limitless opportunity to grow. Your competitors online are only as good as their products, services, and ability to promote themselves effectively. If you can utilize smart tactics on the web, you can acquire a larger market share and do it better than your peers.

 

The Octopus

 

If you think about your website as more than just a collection of information related to your brand, and more like a book that never ends, you can begin to visualize your options for creating effective marketing campaigns.

 

Digital marketing professionals have the tools to research and understand your site's audience, as well as your competition's assets, and can help you to create many unique ways to gain valuable leads while expanding your brand's reach. Tactics like SEO (Search Engine Optimization) and PPC (Pay Per Click) allow you to create marketing campaigns within your budget, whatever it is, while producing quantifiable results. Digital assets are not set in stone, so when a campaign doesn't work, or a typo is discovered, changes can be made on the fly. The web offers your business the most dynamic platform for marketing and promotion.

 

Taking The First Step

 

Starting small is always the best way to discover and learn about processes. When you take small steps toward establishing yourself on the web, you will begin to see how you can maximize resources with digital marketing. 

 

We hope to answer some questions you might have, while expanding on the ideas above, contact us soon and we'll get started.

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3 Email Directives to Help You Avoid the Ingenuity of Virtual Crooks

 

When you're running a business, security is really important. There are many things that are sent via email that are of a confidential nature. These might include financial spreadsheets, formulas, blueprints etc. You obviously don't want these things to fall into the hands of hackers or competitors.

 

There are many people out there who could use all this information against you in some way. If people come to know that your business is doing well, you could become a target for thieves and scammers of different sorts. In fact, the ingenuity of virtual crooks is constantly on the increase. So what should you do in order to maintain email security?

 

How Complex Should You Make Your Email Password?

 

Try to make your email passwords as complex as possible. Include letters, numbers and special characters such as !@#$%. You can also throw in some capital letters, if possible. However, don't make your password so complex that you can't remember it. You should have your password memorized rather than written down somewhere that others can access it.

 

Meaningful Passwords That No One Can Guess

 

Don't use an email password that others can guess, like your date of birth or your wedding anniversary. The best thing is to go with something that's personally meaningful to you that not that many people know about, such as the name of your favorite first grade teacher along with the year that you were in her class. Obviously this technique doesn't work if you go around telling everyone about this teacher. But if it's something that you will definitely remember and that no one else knows about, then you should be safe.

 

Using Memory Sticks and External Drives Instead of Email

 

Another thing you can do is curtail the type of information that gets sent on email or that gets saved in the cloud. Of course, this is a difficult thing to do. Everyone communicates using email these days and you might need an important piece of information from your accountant, which necessitates the use of email. However, it's better to get this information on a memory stick or an external drive. This way, it doesn't get sent over email and there's no possibility of it being hacked.

 

Contact us for more great tips on email security and choosing strong passwords.

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Happy Holidays from the REM Team

Thank you for supporting REM in the past year!

 

We want you to have some fun.  Play our surprise game and we will donate to Sick Kids.

 

Click here to play our custom built game.  Thank you to all the REM staff for their hard work building the game in time for the holiday season.  For each person that plays, REM will donate $1 to Sick Kids Foundation.

 

Most importantly, we wish you a Fantastic Holiday Season and a Bright & Energetic New Year!

 

 

As a friendly note: We will be closed on December 24, 25, 26 and January 1 to allow our team a chance to spend time with their team.  We look forward to working with you in 2019.

 

Sincerely,

REM Web Solutions

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Proud of Our Team - 2018 Accomplishments

We often don't take the time to tell people how proud we are of them so I wanted to take the chance to tell everyone what an amazing team we have at REM.  We have been working really hard this year to deliver exceptional design work, great new tools to manage your website and superior customer support for our customers.  I am so proud of our team in all of their accomplishments but I wanted to highlight a few.

 

Everyone at REM works hard each day for our clients to come up with custom designed websites that not only look great but are designed to engage their target audience.  Our team has been chosen for the 2019 Consumer Choice Award in Web Design for Waterloo Region.

 

Award winners are the result of a in-depth, consumer evaluation process.

 

It involves the gathering of unbiased consumer opinions, calculated and vetted by some of North America’s leading market research firms.

 

 

 

 

I am also extremely proud that we have exceeded 50, Five Star Reviews on Google this year.  This is also a proud accomplishment for everyone at REM.  We all work hard for our customers to live up to our #1 Guiding Principle which is Customer Success Comes First..  

Have a look at the most recent reviews from our customers.

 

"It was a pleasure working with REM Solutions to redevelop my business website! They were patient, comprehensive and genuine about understanding my business needs and how to best represent that on my new site. I continue to appreciate the great customer service they have to answer all my questions as new web design ideas pop into my head! I would definitely recommend them for any non-techies out there looking for a new or refreshed website."

 


 

"Excellent group to work with, friendly, very responsive, and full of helpful advice. The design of our new site came out looking great and we are very pleased with the added features and the ability to manage our content through their WebWiz@rd CMS. Would recommend."

 


 

"REM helped us to design a website that worked for us! They were great to deal with throughout the whole process. The team we worked with was extremely professional, supportive and always quick to respond. We had a fantastic experience!"

 


 

What I love the most about these comments is the common theme about how great our team is at what they do and how supportive they are of our customers.  When I meet with people, I tell them all the time that we are not the only ones who can offer them a great website.  What I do know is we offer the best support for our customers not just during a project but throughout the relationship.

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Is A Custom Website A Worthwhile Investment?

 

Today, there are many turnkey solutions you can use to build your website, and these options are both fast and easy to use. However, the challenge is that using templates for developing your site may not serve as the best representation of your company or brand. Additionally, other businesses including your competitors may opt for the website design you choose to use, which can affect your competitiveness in the market.

 

For that reason, considering a custom website is a wise idea because it can help you achieve much more than what you may gain through ready-made solutions. Here are some reasons why custom websites are a worthwhile investment for businesses in various sectors.

 

Increased Functionality 

 

It is quite frustrating when users cannot find a particular feature on your website, and that is one of the reasons why you may lose business to your competitors. On the other hand, site building templates may not include all the features that users need, and if you settle for this solution, it becomes a limitation for the success of your enterprise.

As such, tailor-made solutions can help you build any functionality for your website to enhance user experience. The reason is that as you develop your custom website, you can identify the features that users need and in turn, you can add the same conveniently to enhance functionality.

 

Outstanding Appearance 

 

Most customers opt to visit a company's website first before they walk into a brick and mortar establishment. The implication, in this case, is that your site becomes the place where customers get the first impression regarding your organization. Therefore, other than focusing on enhancing the appearance of your lobby for walk-in clients only, you need to ensure that your site captures the best impression of your brand for online customers as well.

 

A custom website is the best solution, in this case, because it gives your brand a unique appearance that is appealing to customers.

 

Proper Structuring 

 

Sometimes, you may discover that most customers have several unanswered questions, even after visiting your website. In that case, the implication is that your site is not achieving its objectives as earlier intended. So, proper planning as you prepare to embark on a site building project is not an option. Once you capture all the requirements of your website, you can begin the task of building your custom site.

 

As a result, the launch of the end product will feature a site with proper structuring, capable of marketing your business in the best way possible. If you need more information on the reasons for considering a custom website, contact us today!

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Pinball skills

Learning Better Pinball Skills:

 

We have a pinball machine at the office and it has become somewhat of a competitive monthly game to be in the top spot. We have a score board and we record the top three scores every month. You never know when you are going to get knocked out of the top three and it changes almost daily. The top player gets their name up on Pinball Wizard board for bragging rights for the month.

 

Brad is the Pinball Wizard for June

 

It is appropriate that we have a Pinball Wizard, because we make a content management system called WebWiz@rd, that makes adding content to your custom designed website extremely easy. If you want to be a web wizard as much as I want to be a pinball wizard, please send us an email at sales@remwebsolutions.com or check out our site at remwebsolutions.com and the great things we do here.

 

Back to pinball! It has become so much of a competition that I find myself wanting to learn more about the skills necessary to give myself the advantage over the other players in the office. So much so, that I decided to write a blog about it to let others know of a great site https://papa.org/, that you can learn all of the tricks you need to become the best pinball player you can be. The Professional and Amateur Pinball Association website has some great tips in their Learning Center under Player’s Guild. I especially like the videos on flipper skills, really makes the game more fun once you master a couple of new flipper skills. You really do have much more control of a game that most people think is random and very little control. Give them a watch and see just how much you game improves.

 

This is the machine in our office

 

Our office likes pinball so much that we are planning a night out to go to the Pin Up Arcade Bar in Waterloo (https://www.facebook.com/PinUpArcadeBar/). It is a great place to go and pay one low price of $5.00 and you can play as much as you want for the night. 

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Using Design Templates vs A Custom Design

 

Once you have finally made the decision that you need a brand new website, you then need to make many more decisions before you can get started. The most important out of all of the things that you need to consider is why it is best for you to have a company design and build you a custom-made website for you, rather than simply making use of a web page template to build your website for you.

 

The best way to work out the differences and decide which fits your needs best is to compare the pros and cons of these two options to work out which option more closely aligns with your needs.

 

Custom Designed and Built Websites

 

Custom designed websites are more unique, are based on your business needs and will frequently incorporate any of your company's corporate branding into the web page design process. Content management can be easily built into the site so that the website owner can more easily manage the site's content from any location.

In addition, the site will be easily built to be search engine friendly, more adaptable to your needs and tested to ensure that it works across multiple web browsers. The main advantage of having a website built for you by professionals is that they have experience building websites that work across multiple websites that are custom-built to fulfill your specific needs. 

 

That said, custom websites are generally more expensive to build and take longer due to generally being higher quality than template-based designs.

 

Template-Based Web Design

 

While having a website designed for you by the pros can be excellent for getting a website done that fulfills all of your needs without needing to learn web design yourself, it does have a few drawbacks and there are still decent reasons to create a website yourself using a template. The most important reasons you might consider a template based design over having it done for you are that template designs take less time and they are much cheaper than a professionally designed page. However, your abilities to design websites that fit your needs are severely limited due to the fact that it is not being designed by a pro and a number of drawbacks that result from this.

 

The main things preventing template designs from being able to be used to make websites close to the same level of quality as a professionally designed site are that you won't stand out as much, you can only customize certain parts of the site, and template-based websites usually have a far inferior support system. Finally, there is the issue that many websites designed with templates are not built with search engine friendliness in mind.

 

For more information or to discuss the details of a potential Web Design project, contact us today!

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October Quarterly Event

October Quarterly 2018 group photo

 

For our October quarterly, we had fun, excitement and took our chances betting on live horse races in Flamboro Downs. REM commemorated the event by taking a group photo with Race #3’s winner: Domitian Hall.

 

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