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The Impact of SEO on Web Design and Web Content

 

There are several ways you can invest in your business if you want to achieve success. Sometimes, the return on investment in your enterprise is traceable after a short duration, but other times what you put in may not yield immediate returns. SEO is one of the concepts you should consider including in your web design because it has a significant impact.

Here are a few details to help you understand the importance of SEO in web design and web content.

 

It Increases Traffic

 

One of the ways you can target specific visitors on your website is by optimizing the content available. SEO encourages more online shoppers who are searching for the products or services you offer to visit your site frequently, which will increase conversions. An increase in traffic to your website will also enhance the potential of capturing prospective clients, which will result in the expansion of your customer base.

 

Promotes Competitiveness

 

The internet is awash with websites for various businesses, and that includes web pages of your competitors. If you want to gain a competitive edge over other vendors in the industry you operate in, over and above making SEO part of your website design strategy, maintaining your rankings on search engines is the additional requirement you should not overlook.

 

The effectiveness of your website SEO strategy depends on continuous improvement to promote higher ranking on search engines, which will set your business apart from the competition.

 

Enhanced Visibility

 

The relevance of the keywords you use on your website content is part of the requirements of any SEO strategy because it enhances the frequency of the appearance of your site on most web searches. SEO improves visibility, which implies that users will locate your website quickly and that will increase the probability of making conversions. If your business requires a custom website or SEO services, contact us today!

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Understanding Why A Good Website Is Your Best Money Spent On Marketing

 

The Way It Is

 

Let's face it, the web serves mostly as a global marketplace where consumers can access their favorite products and services from virtually any device with an internet connection. Our homes are equipped with computers and tablets, and now peripheral devices like Google Home are accessing information from websites and delivering it back to us based on simple voice commands. Anyone who is serious about getting more customers should realize that having a website is a necessity, but creating a great website for your brand is about much more than keeping up with the Joneses. 

 

Strategically, a website can offer your business almost limitless opportunity to grow. Your competitors online are only as good as their products, services, and ability to promote themselves effectively. If you can utilize smart tactics on the web, you can acquire a larger market share and do it better than your peers.

 

The Octopus

 

If you think about your website as more than just a collection of information related to your brand, and more like a book that never ends, you can begin to visualize your options for creating effective marketing campaigns.

 

Digital marketing professionals have the tools to research and understand your site's audience, as well as your competition's assets, and can help you to create many unique ways to gain valuable leads while expanding your brand's reach. Tactics like SEO (Search Engine Optimization) and PPC (Pay Per Click) allow you to create marketing campaigns within your budget, whatever it is, while producing quantifiable results. Digital assets are not set in stone, so when a campaign doesn't work, or a typo is discovered, changes can be made on the fly. The web offers your business the most dynamic platform for marketing and promotion.

 

Taking The First Step

 

Starting small is always the best way to discover and learn about processes. When you take small steps toward establishing yourself on the web, you will begin to see how you can maximize resources with digital marketing. 

 

We hope to answer some questions you might have, while expanding on the ideas above, contact us soon and we'll get started.

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3 Email Directives to Help You Avoid the Ingenuity of Virtual Crooks

 

When you're running a business, security is really important. There are many things that are sent via email that are of a confidential nature. These might include financial spreadsheets, formulas, blueprints etc. You obviously don't want these things to fall into the hands of hackers or competitors.

 

There are many people out there who could use all this information against you in some way. If people come to know that your business is doing well, you could become a target for thieves and scammers of different sorts. In fact, the ingenuity of virtual crooks is constantly on the increase. So what should you do in order to maintain email security?

 

How Complex Should You Make Your Email Password?

 

Try to make your email passwords as complex as possible. Include letters, numbers and special characters such as !@#$%. You can also throw in some capital letters, if possible. However, don't make your password so complex that you can't remember it. You should have your password memorized rather than written down somewhere that others can access it.

 

Meaningful Passwords That No One Can Guess

 

Don't use an email password that others can guess, like your date of birth or your wedding anniversary. The best thing is to go with something that's personally meaningful to you that not that many people know about, such as the name of your favorite first grade teacher along with the year that you were in her class. Obviously this technique doesn't work if you go around telling everyone about this teacher. But if it's something that you will definitely remember and that no one else knows about, then you should be safe.

 

Using Memory Sticks and External Drives Instead of Email

 

Another thing you can do is curtail the type of information that gets sent on email or that gets saved in the cloud. Of course, this is a difficult thing to do. Everyone communicates using email these days and you might need an important piece of information from your accountant, which necessitates the use of email. However, it's better to get this information on a memory stick or an external drive. This way, it doesn't get sent over email and there's no possibility of it being hacked.

 

Contact us for more great tips on email security and choosing strong passwords.

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Is A Custom Website A Worthwhile Investment?

 

Today, there are many turnkey solutions you can use to build your website, and these options are both fast and easy to use. However, the challenge is that using templates for developing your site may not serve as the best representation of your company or brand. Additionally, other businesses including your competitors may opt for the website design you choose to use, which can affect your competitiveness in the market.

 

For that reason, considering a custom website is a wise idea because it can help you achieve much more than what you may gain through ready-made solutions. Here are some reasons why custom websites are a worthwhile investment for businesses in various sectors.

 

Increased Functionality 

 

It is quite frustrating when users cannot find a particular feature on your website, and that is one of the reasons why you may lose business to your competitors. On the other hand, site building templates may not include all the features that users need, and if you settle for this solution, it becomes a limitation for the success of your enterprise.

As such, tailor-made solutions can help you build any functionality for your website to enhance user experience. The reason is that as you develop your custom website, you can identify the features that users need and in turn, you can add the same conveniently to enhance functionality.

 

Outstanding Appearance 

 

Most customers opt to visit a company's website first before they walk into a brick and mortar establishment. The implication, in this case, is that your site becomes the place where customers get the first impression regarding your organization. Therefore, other than focusing on enhancing the appearance of your lobby for walk-in clients only, you need to ensure that your site captures the best impression of your brand for online customers as well.

 

A custom website is the best solution, in this case, because it gives your brand a unique appearance that is appealing to customers.

 

Proper Structuring 

 

Sometimes, you may discover that most customers have several unanswered questions, even after visiting your website. In that case, the implication is that your site is not achieving its objectives as earlier intended. So, proper planning as you prepare to embark on a site building project is not an option. Once you capture all the requirements of your website, you can begin the task of building your custom site.

 

As a result, the launch of the end product will feature a site with proper structuring, capable of marketing your business in the best way possible. If you need more information on the reasons for considering a custom website, contact us today!

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Using Design Templates vs A Custom Design

 

Once you have finally made the decision that you need a brand new website, you then need to make many more decisions before you can get started. The most important out of all of the things that you need to consider is why it is best for you to have a company design and build you a custom-made website for you, rather than simply making use of a web page template to build your website for you.

 

The best way to work out the differences and decide which fits your needs best is to compare the pros and cons of these two options to work out which option more closely aligns with your needs.

 

Custom Designed and Built Websites

 

Custom designed websites are more unique, are based on your business needs and will frequently incorporate any of your company's corporate branding into the web page design process. Content management can be easily built into the site so that the website owner can more easily manage the site's content from any location.

In addition, the site will be easily built to be search engine friendly, more adaptable to your needs and tested to ensure that it works across multiple web browsers. The main advantage of having a website built for you by professionals is that they have experience building websites that work across multiple websites that are custom-built to fulfill your specific needs. 

 

That said, custom websites are generally more expensive to build and take longer due to generally being higher quality than template-based designs.

 

Template-Based Web Design

 

While having a website designed for you by the pros can be excellent for getting a website done that fulfills all of your needs without needing to learn web design yourself, it does have a few drawbacks and there are still decent reasons to create a website yourself using a template. The most important reasons you might consider a template based design over having it done for you are that template designs take less time and they are much cheaper than a professionally designed page. However, your abilities to design websites that fit your needs are severely limited due to the fact that it is not being designed by a pro and a number of drawbacks that result from this.

 

The main things preventing template designs from being able to be used to make websites close to the same level of quality as a professionally designed site are that you won't stand out as much, you can only customize certain parts of the site, and template-based websites usually have a far inferior support system. Finally, there is the issue that many websites designed with templates are not built with search engine friendliness in mind.

 

For more information or to discuss the details of a potential Web Design project, contact us today!

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Advantages of Using A Content Management System (CMS)

 

One of the ways that entrepreneurs can increase their online following is by updating the content on their website as frequently as possible. It is a fact that the aspect of making changes on a site is not something that most individuals may want to delve into because of the challenges you anticipate. However, unlike previous users, today business owners can update the details on their websites with little or no difficulties thanks to content management systems.

 

Here are some of the benefits of using a CMS for those who are planning to make changes to their website.

 

Simplicity

 

If you opt to change the details on every page on your website manually, it will increase the potential of leaving out valuable information. As a result, you may experience a decline in your online following if your site is missing critical details and that can affect your business significantly. On the contrary, if you opt to use a CMS, you can make changes on one template and merely use it to apply these changes on every page on your website fast.

Consequently, using a model will promote uniformity and enhance the experience of those who visit your site.

 

It Does Not Require Technical Expertise 

 

The fact that business owners who want to change their website do not need technical knowledge to do so when using the CMS makes it part of the primary reasons why most individuals consider this option. Therefore, after the initial investment to acquire a website for your business you do not need to worry about the subsequent costs of seeking the services of technical experts to update your site regularly.

 

Instead, you can comfortably review the information on your site at the right time with a CMS and even without programming knowledge or other technical experience to accomplish such a task.

 

Offers Access to A Single Dashboard 

 

Sometimes business owners may discover that they need to make particular changes on their website when they are away from the office which makes it impossible due to various reasons. However, a content management system allows you to make necessary changes on your website from the convenience of your current location.

 

Additionally, once you update your site IT professionals do not need to make further adjustments because the CMS avails all details on a single dashboard. If you need more information on the benefits of a content management system, contact us today!

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Is Your Website an Accurate Representation of Your Company?

 

Nowadays, your website is your calling card. Rather than walking around distributing cards to people you meet, you can just refer them to your website. This will give them all the information that they need about you, your company, your product or your service. Plus, you can use vivid images and well-written content to represent who you are. And if your product is the type that can be sold online, then it's also possible for you to get an ecommerce-enabled website, which will help increase sales.

 

Advantages of Having a Good Website

 

All in all, a website can help you to spread the word about your company or your product - meaning it is your most powerful marketing tool. It can also directly help to increase your bottom line if it is ecommerce-enabled. It can help to improve your company's reputation, giving it a wider reach. It can help you in branding i.e., creating a certain image of your product, service or company. So there are many advantages of starting a website and of keeping it up-to-date.

 

A Company Is Constantly Changing

 

Your company is not a static thing. Things vary from day to day. People leave and new people are hired. The product changes and gets more features. New products are added to your line. Your sales increase or decrease. All in all, things are always in a state of flux. And if you are the entrepreneur, it's up to you to keep track of all these changes and keep your company going.

 

A Website Should Also Be Constantly Changing

 

Remember that your website is supposed to be a representation of you and your company. As a result, it also needs to keep changing. Old information needs to go and new information needs to be added. If you haven't made any changes to your website for the last six months, then you know it's been too long. Take a look at your website and ask yourself if it's an accurate representation of you or your company. And if it's not, then begin the process of updating it today.

 

Contact us for more great tips for setting up and maintaining a website.

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3 Types of Email Scams: How to Spot and Avoid Them

 

Virtually everyone uses email nowadays—for personal reasons and for work. People have almost started wondering how they used to get by without email before. In order to give instructions to someone at work, you actually had to pick up the phone and call them or go over to their desk and speak to them in person. Now, all of this is done over email.

Sometimes, emailing can result in a lot of back and forth and many clarifications might be needed, but overall people do agree that using email has made our lives easier. But along with this convenience, you'll find that there are many threats as well. There are email scams in which people try to get money out of you or sell you things that don't exist. How do you spot these and avoid them?

 

Emails with Just a link

 

You may have come across this type of scam. It comes in a form of an email with just a link. And it might even be an email from someone you know or used to know. But if they don't say anything in the subject line or in the body of the email to indicate they are a real person, then don't click on the link. It will probably take you to a website which imparts a virus or malware. Just click on the link to indicate that this is spam.

 

Emails Which Ask for Financial Information

 

You may come across emails which are trying to sell you an amazing product. Or maybe they're offering you some amazing service. Do not send your account number, your credit card number, your debit card number or any other financial information to anyone you don't know over email. In fact, don't ever send this information over email. Any email which asks you for this information is part of a scam.

 

Emails Telling You You've Won Something

 

Everyone wants to win the lottery and we dream about this happening from time to time. However, if you haven't actually bought a lottery ticket and you get an email from an unknown address telling you that you've won something, don't believe it. Most likely, you'll be told that in order to get the money you've won, you have to give them your bank account number. And once they have this, they're going to take your money or steal your identity.

Contact us to learn more about the different types of email scams.

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How a Good Website Can Help You to Express Yourself and Create a Brand

branding

 

Many people think that social media is the best way to market their company. It's easy to see the results of social media. You get "followers", you get "likes", and both your followers and your likes keep increasing as time goes on. So the results of social media are measurable. On the other hand, you may not get that many visitors to your website, and out of the visitors that you do get, not that many might end up buying your product. So you might wonder if it's worth your while spending the money required to keep up your website. The answer is a resounding "yes," for the following reasons:

  1. It's relatively cheap: Maintaining your website isn't going to cost you that much compared to other forms of marketing like placing an advertisement in a magazine or on TV. There are websites which are completely free but in these, you don't get to have your own domain name. However, even websites which aren't free are quite inexpensive. The only time you'll have to pay a larger fee is to get the website professionally designed, and this can be worth it because in the mind of your customer, your website is a representation of who you are as a company.
  2. It helps create your brand: When a customer comes to your website, they're trying to find out what you're all about. Are you fun and flirty? Are you serious and reliable? Or are you creative yet sophisticated? Everyone has a certain image that they want to invoke in the minds of their customers, and your website can help you to do this. It can help you to present yourself and your product/service in a way that will be beneficial to your company in the long run.
  3. It helps you to express yourself: You may not think that you have any burning desire to express yourself, as an entrepreneur, but if you stop to think about it, there must be some reason why you set up your company and started making your product. You must have an opinion or a point of view about what's going on in your field. Your website is your place to tell people what you're all about. What makes you special and unique? What do you think needs to be changed in your field? And how exactly do you aim to help people with your product or service?

Contact us for more reasons why you should set up a website.

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Content Management Systems: Simplifying Your Web Experience

 

As a business owner, you most likely have a website detailing your products, services, and information about your company. As your business evolves, your website should too. It can be hard to update your site on a regular basis, especially if it is controlled entirely by a third-party. You may benefit from a content management system in the following ways.

 

Templates

 

Content management systems make it easy to create stylish websites without having to know a lot about programming. By using highly customizable templates you can create a unique look and feel for your business without having an expert web programmer on staff. You can upload custom images and logos to prominently display your brand, and add or remove pages with a few easy clicks. Furthermore, the template is applied across all pages to create a consistent look and feel for your audience.

 

Easy to Change

 

Templates make your website easy to update as your business evolves. Instead of having to comb through endless lines of code, you can typically swap images, text, and add or remove pages with a few simple clicks. Uploading images into the media management tools is typically as simple as dragging a file into a designated area, and placing them on your site usually just requires selecting the designated areas. Updating your text can be done quickly and painlessly with a wide-array of text editing tools built right into the site, and updating it is as quick and easy as clicking the publish button.

 

Scheduled Content Delivery

 

Being able to schedule when new content gets published will ensure your website stays up-to-date with all the latest news about your business. Most content management systems allow you to set a date and time for your content to go live for customers to see (at least for things like News or Blogs). This makes it easier to create more content for your site at one time without having to set aside a separate time to post it later. Regular updates to your page can help show customers how you're actively evolving your business and give them a reason to keep coming back.

 

So what are you waiting for? For more information on a robust content management system that offers exceptional support and fits all your needs, contact us. We'll be happy to help you design the perfect site to highlight how important your business is to you and your community.

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