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Learn to Thrive With Mobile Friendly Web Design

 

The importance of mobile-friendly web design for your professional business website can't be stressed enough in an age of seismic technology shifts. According to the market research portal Statista, a fact-based statistics and business intelligence company trusted by digital giants from Google to Paypal, there will be approximately 2.63 billion smartphone users worldwide by the year 2020.  If you haven't sought professional web design services to optimize your website for mobile accessibility, now would be an appealing time to consider it. Let's look at a few reasons why mobile website accessibility matters for your business and its relevance in the digital era.

 

Increasing Your Visibility

 

There is a new generation of internet users among us that only know the internet through a mobile device. More and more prior generations of professional adults are migrating to mobile-only internet devices for their ease of use and accessibility among many other benefits. Most of us will still use a combination of internet accessible devices from desktops to laptops, and mobile devices. The need to increase your visibility across all devices is no longer a competitive advantage for your business; it is a must.

 

Expanding Your Customer Reach

 

With an increase in your business visibility across all devices that have internet access capabilities, you can directly influence a larger market share of consumers that may be looking for the product or service that you are promoting. This visibility will ultimately increase your chances of not only obtaining potential customers but more importantly offering you the opportunity to earn repeat customers through your exceptional product or service.

 

Remaining Relevant and Competitive

 

Increasing your visibility to expand your customer reach puts your business in line to be relevant and competitive within your specific product or service niche. If your visibility leads to an expansion of your customer base and you are earning a more repetitive customer base, what's stopping your repeat customers from being your top source for growth and word of mouth advertising to their friends and family across social media?

 

Professional web design and development services are the keys to your developing business goals. Whether you are just starting or looking to improve your business journey into mobile-friendly web design and accessibility, REM Web Solutions based out of Kitchener Waterloo, Ontario can help. Please contact us here to begin.

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Reasons Why Opting for DIY Websites Is Not Advisable

 

Entrepreneurs who operate without a website are sacrificing some of the benefits they should be enjoying that do not require much of their input. For instance, a business website can generate income and offer necessary support to customers while you are away. Business operators who have a site can also turn prospects to customers through SEO, which will result in the expansion of their client base.

 

As business owners continue to appreciate the importance of owning a website most of them are adopting DIY site building tools, and that can be a setback in one way or another. Here are some of the disadvantages of DIY websites.

 

Unnecessary Distractions

 

Some of the DIY websites have "free" plans, and that is one of the things that encourages various business operators to choose this option. The problem is that once you enroll in the "free" site plan for your enterprise, users will experience constant distractions from different ads appearing on their screen while navigating your website.

 

Distractions from online ads that are not in line with your business operations can inhibit conversions, which implies that DIY websites may not help entrepreneurs achieve their objectives.

 

Limited Customization

 

The ideal website for your business activities should include all the necessary features that will make it possible for users to trace what they need with ease. Additionally, an appropriate business site should represent your brand in the best way possible as a result of customization. DIY websites have limited provision for customization, and that will make it difficult for users to understand what your brand stands for since you cannot make some of the critical adjustments that will make your business outstanding.

 

Support Challenges

 

Most DIY websites provide online solutions for some of the difficulties you may encounter when developing, launching, or reviewing your site. It is true that you may not find some of the answers you need through online support if you opt for DIY sites and that can become a major setback for those trying to promote their brand online.

 

If you need more information on reasons why you should avoid DIY websites, contact us today!

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Website Analytics & Measurements

analytics data from your website

 

In this post, I will be detailing the importance of website analytics along with the creation of a strong foundation to measure and process accurate and useful information.

 

What is Website Analytics?

 

Website analytics is the gathering, monitoring, and analysis of website information. There are many tools with which to measure data from your website available through both free and paid services.

 

Why is Website Analytics Important?

 

Website analytics is extremely important because it is how businesses check to see if their website is performing at an optimal level.

 

Metrics:

 

I have a meaningful question for small business owners. How is your website performing? Many businesses are aware of vanity metrics such as website traffic and lead generation, but not much else. Actionable metrics ( metrics that tie to specific and repeatable actions to observed results) is what's needed to obtain and assess accurate data to view trends and improve your business.

 

What is The Goal of Your Website?

 

What is the goal of your website? If you are not sure, the little information you are receiving won't be of much use to you or your business. See, analytics are only useful if you have a just as reliable system to process and accurately assess the information received. In order to truly understand how your website is performing, you need to know exactly what you are measuring, why you are measuring it and what can you learn for the information, if you hope to improve the performance of your site.

 

For businesses lacking the clarity in regard to the purpose their website aims to serve, start from scratch. Implement the S.M.A.R.T. method.

 

What does S.M.A.R.T. stand for?

 

  • The S stands for Specific: If you want to see growth in your website's performance, a clear and concise objective needs to be created.

 

  • The M stands for Measurable: You need to create criteria that can realistically assess the analytics of your website to see if your goals are being reached.

 

  • The A stands for Attainable: Try not to set goals that are unrealistic. If your goals are not set according to your output and performance, the information you receive in return will be meaningless.

 

  • The R stands for Relevant: Before you move forward with your plan based on your objective, ask yourself if it serves your goal.

 

  • The T stands for Timely: Set a time-frame for when you hope to accomplish the goals on your list. A schedule will help stay organized and on the path to success.

 

If you are a small to medium-sized business and need assistance in creating a website that best serves your overall goals and provides real feedback on performance, contact us today.

 

 

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Web Trends Arriving in 2019

Clean design

 

Any individual can look back at their technology habits from just a few years ago and recognize how their own web use has changed significantly. The pace of change within the tech world is always fast and the upcoming year is no exception. One year from now, those same individuals will use technology in more advanced ways as new concepts and tools arrive for public consumption. Read on to learn more about some of the trends expected to change the way we use technology once again.

 

Machine Learning Chatbots 

 

More and more tech professionals about talking about AI (artificial intelligence) and machine learning. Just as automated phone systems are becoming more sophisticated -- better at understanding human conversation, so are machine learning chatbots available on websites. Rather than thinking of bots as "taking over" a human's job, consider how a bot could allow a small business to focus on providing increasing services for customers rather than performing mundane tasks such as appointment setting or answering repetitive queries about products or services available.

 

Mobile Design is King

 

Just a few years ago web designers encouraged their clients to have a mobile presence along with their traditional website. Now websites lean very heavily toward servicing mobile users. Certainly no one is advising businesses to abandon their traditional websites, but a site optimized for mobile users is now in the number one spot when it comes to maintaining a presence on the web.

 

Design - Clean and Minimalist 

 

When web designing first became part of building a website, there was the notion that incorporating cool graphics and other visually impressive features could attract users through the use of these "wow" factors. Today, users are not necessarily interested in distracting features that take a long time to download. Instead, they are far more interested in acquiring the information they are seeking as quickly as possible. This is not to say that websites, both mobile and traditional, need no longer be attractive but simply that quickly delivering information wrapped in a clean, minimalist package is desirable to users. 

 

If you would like to know more about how your company's web presence can reach more customers, please contact us!

 

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The Advantages of Working with a Small Web Design Business

 

It's a given at this point in time for anyone who wants to garner public attention, whether they have a small business of their own or if they simply have something to share with the world, that they're going to need an active online presence -- it simply isn't optional anymore.  Those seeking a web designer/developer often feel they need more than a basic cookie cutter web presence.  However, hiring a large firm is simply an unrealistic choice for several reasons.  In this post, we will outline some of the common problems small to medium-sized clients face when trying to get on the web, as well as some solutions to make the process easier.

 

Finding the Right Fit 

 

There may very well be a large design firm that could easily produce a custom web design for a small business client.  However, along with a large firm comes a big price tag that is simply not realistic for those just beginning to develop their web presence.  This may lead some to attempt building their own site using some of the prefabricated website creation tools available online.  These sites generally only work for those who have the most basic requirements for their web presence such as company name, hours of operation, phone number and perhaps their address.  In addition, one still needs a basic level of tech savvy to create a finished product. 

 

Advantages of Small Design Firms 

 

For those who need a customized site, a small web design firm offers several advantages.  They typically have as much, or more experience in the entire design process than someone who designs for a large company since they are involved in every aspect of the design process.  Large companies tend to divide a software project into components, meaning their tech employees may only be experienced in one aspect of the design process.  A small business web design firm can offer tailor-made solutions for their clients at a fraction of the price of larger design firms. In addition, since they are a small business themselves, they have a significant amount of skin in the game with the success or failure of every client they work with. 

 

If you have a local business in the Kitchener, Cambridge, or Waterloo Ontario area and want to have a successful online presence, please contact us!

 

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The Impact of SEO on Web Design and Web Content

 

There are several ways you can invest in your business if you want to achieve success. Sometimes, the return on investment in your enterprise is traceable after a short duration, but other times what you put in may not yield immediate returns. SEO is one of the concepts you should consider including in your web design because it has a significant impact.

Here are a few details to help you understand the importance of SEO in web design and web content.

 

It Increases Traffic

 

One of the ways you can target specific visitors on your website is by optimizing the content available. SEO encourages more online shoppers who are searching for the products or services you offer to visit your site frequently, which will increase conversions. An increase in traffic to your website will also enhance the potential of capturing prospective clients, which will result in the expansion of your customer base.

 

Promotes Competitiveness

 

The internet is awash with websites for various businesses, and that includes web pages of your competitors. If you want to gain a competitive edge over other vendors in the industry you operate in, over and above making SEO part of your website design strategy, maintaining your rankings on search engines is the additional requirement you should not overlook.

 

The effectiveness of your website SEO strategy depends on continuous improvement to promote higher ranking on search engines, which will set your business apart from the competition.

 

Enhanced Visibility

 

The relevance of the keywords you use on your website content is part of the requirements of any SEO strategy because it enhances the frequency of the appearance of your site on most web searches. SEO improves visibility, which implies that users will locate your website quickly and that will increase the probability of making conversions. If your business requires a custom website or SEO services, contact us today!

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Understanding Why A Good Website Is Your Best Money Spent On Marketing

 

The Way It Is

 

Let's face it, the web serves mostly as a global marketplace where consumers can access their favorite products and services from virtually any device with an internet connection. Our homes are equipped with computers and tablets, and now peripheral devices like Google Home are accessing information from websites and delivering it back to us based on simple voice commands. Anyone who is serious about getting more customers should realize that having a website is a necessity, but creating a great website for your brand is about much more than keeping up with the Joneses. 

 

Strategically, a website can offer your business almost limitless opportunity to grow. Your competitors online are only as good as their products, services, and ability to promote themselves effectively. If you can utilize smart tactics on the web, you can acquire a larger market share and do it better than your peers.

 

The Octopus

 

If you think about your website as more than just a collection of information related to your brand, and more like a book that never ends, you can begin to visualize your options for creating effective marketing campaigns.

 

Digital marketing professionals have the tools to research and understand your site's audience, as well as your competition's assets, and can help you to create many unique ways to gain valuable leads while expanding your brand's reach. Tactics like SEO (Search Engine Optimization) and PPC (Pay Per Click) allow you to create marketing campaigns within your budget, whatever it is, while producing quantifiable results. Digital assets are not set in stone, so when a campaign doesn't work, or a typo is discovered, changes can be made on the fly. The web offers your business the most dynamic platform for marketing and promotion.

 

Taking The First Step

 

Starting small is always the best way to discover and learn about processes. When you take small steps toward establishing yourself on the web, you will begin to see how you can maximize resources with digital marketing. 

 

We hope to answer some questions you might have, while expanding on the ideas above, contact us soon and we'll get started.

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3 Email Directives to Help You Avoid the Ingenuity of Virtual Crooks

 

When you're running a business, security is really important. There are many things that are sent via email that are of a confidential nature. These might include financial spreadsheets, formulas, blueprints etc. You obviously don't want these things to fall into the hands of hackers or competitors.

 

There are many people out there who could use all this information against you in some way. If people come to know that your business is doing well, you could become a target for thieves and scammers of different sorts. In fact, the ingenuity of virtual crooks is constantly on the increase. So what should you do in order to maintain email security?

 

How Complex Should You Make Your Email Password?

 

Try to make your email passwords as complex as possible. Include letters, numbers and special characters such as !@#$%. You can also throw in some capital letters, if possible. However, don't make your password so complex that you can't remember it. You should have your password memorized rather than written down somewhere that others can access it.

 

Meaningful Passwords That No One Can Guess

 

Don't use an email password that others can guess, like your date of birth or your wedding anniversary. The best thing is to go with something that's personally meaningful to you that not that many people know about, such as the name of your favorite first grade teacher along with the year that you were in her class. Obviously this technique doesn't work if you go around telling everyone about this teacher. But if it's something that you will definitely remember and that no one else knows about, then you should be safe.

 

Using Memory Sticks and External Drives Instead of Email

 

Another thing you can do is curtail the type of information that gets sent on email or that gets saved in the cloud. Of course, this is a difficult thing to do. Everyone communicates using email these days and you might need an important piece of information from your accountant, which necessitates the use of email. However, it's better to get this information on a memory stick or an external drive. This way, it doesn't get sent over email and there's no possibility of it being hacked.

 

Contact us for more great tips on email security and choosing strong passwords.

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Is A Custom Website A Worthwhile Investment?

 

Today, there are many turnkey solutions you can use to build your website, and these options are both fast and easy to use. However, the challenge is that using templates for developing your site may not serve as the best representation of your company or brand. Additionally, other businesses including your competitors may opt for the website design you choose to use, which can affect your competitiveness in the market.

 

For that reason, considering a custom website is a wise idea because it can help you achieve much more than what you may gain through ready-made solutions. Here are some reasons why custom websites are a worthwhile investment for businesses in various sectors.

 

Increased Functionality 

 

It is quite frustrating when users cannot find a particular feature on your website, and that is one of the reasons why you may lose business to your competitors. On the other hand, site building templates may not include all the features that users need, and if you settle for this solution, it becomes a limitation for the success of your enterprise.

As such, tailor-made solutions can help you build any functionality for your website to enhance user experience. The reason is that as you develop your custom website, you can identify the features that users need and in turn, you can add the same conveniently to enhance functionality.

 

Outstanding Appearance 

 

Most customers opt to visit a company's website first before they walk into a brick and mortar establishment. The implication, in this case, is that your site becomes the place where customers get the first impression regarding your organization. Therefore, other than focusing on enhancing the appearance of your lobby for walk-in clients only, you need to ensure that your site captures the best impression of your brand for online customers as well.

 

A custom website is the best solution, in this case, because it gives your brand a unique appearance that is appealing to customers.

 

Proper Structuring 

 

Sometimes, you may discover that most customers have several unanswered questions, even after visiting your website. In that case, the implication is that your site is not achieving its objectives as earlier intended. So, proper planning as you prepare to embark on a site building project is not an option. Once you capture all the requirements of your website, you can begin the task of building your custom site.

 

As a result, the launch of the end product will feature a site with proper structuring, capable of marketing your business in the best way possible. If you need more information on the reasons for considering a custom website, contact us today!

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Using Design Templates vs A Custom Design

 

Once you have finally made the decision that you need a brand new website, you then need to make many more decisions before you can get started. The most important out of all of the things that you need to consider is why it is best for you to have a company design and build you a custom-made website for you, rather than simply making use of a web page template to build your website for you.

 

The best way to work out the differences and decide which fits your needs best is to compare the pros and cons of these two options to work out which option more closely aligns with your needs.

 

Custom Designed and Built Websites

 

Custom designed websites are more unique, are based on your business needs and will frequently incorporate any of your company's corporate branding into the web page design process. Content management can be easily built into the site so that the website owner can more easily manage the site's content from any location.

In addition, the site will be easily built to be search engine friendly, more adaptable to your needs and tested to ensure that it works across multiple web browsers. The main advantage of having a website built for you by professionals is that they have experience building websites that work across multiple websites that are custom-built to fulfill your specific needs. 

 

That said, custom websites are generally more expensive to build and take longer due to generally being higher quality than template-based designs.

 

Template-Based Web Design

 

While having a website designed for you by the pros can be excellent for getting a website done that fulfills all of your needs without needing to learn web design yourself, it does have a few drawbacks and there are still decent reasons to create a website yourself using a template. The most important reasons you might consider a template based design over having it done for you are that template designs take less time and they are much cheaper than a professionally designed page. However, your abilities to design websites that fit your needs are severely limited due to the fact that it is not being designed by a pro and a number of drawbacks that result from this.

 

The main things preventing template designs from being able to be used to make websites close to the same level of quality as a professionally designed site are that you won't stand out as much, you can only customize certain parts of the site, and template-based websites usually have a far inferior support system. Finally, there is the issue that many websites designed with templates are not built with search engine friendliness in mind.

 

For more information or to discuss the details of a potential Web Design project, contact us today!

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