For me, I think of a design trend as a movement that has gained enough usage that it starts to become recognizable and used. A trend can start slow before gaining momentum or can be influenced and fueled by new technology.
For myself, as a designer, I make it a priority to keep current. For me, trends are meant to keep me inspired and thinking in a contemporary way. I don’t choose to completely ignore them but being aware of what they are is very important. I find myself longing to experiment with a new design and try a new trend even if it’s just for a personal project.
I believe we are currently in an interesting time with web design. We’ve seen many new web design styles push the boundaries of what we expect the modern web to be. As well as significant advancements in technology that are allowing users to not only ‘surf’ the website but leave with a feeling of an exciting experience. Accessibility is certainly not new but has been making a statement to ensure a more consistent and accessible environment for everybody who uses the web.
With so many developments, it’s important to slow it down and take a look at what trends have the ability to stay and what new things we can expect to see in 2019.
Below are 5 of the more notable styles that we can expect to wedge themselves into web design for 2019, and beyond.
Starting as a trend, the flat design grew to become a standard. Preferred by many users from a user experience perspective flat design is a minimalist approach that features the use of wide-open white space, colors, and uncomplicated illustrations. Pairing clean fonts and minimal content seem to work very well with flat design.
Web design is always moving in a “less is more” mentality. The most time-honored web design trend, minimalism has always been my favorite style as hard as it can be to pull off properly. With fewer components on a website, the less the user has to process. Clients are more and more opting towards a simpler layout with greater amounts of white space. Using white space to separate the different sections on your pages helps improve readability and makes it easier for users to digest important information.
Can you remember a time when the dancing Ooga Chaka baby was a thing? Animated GIFs can definitely capture the limited attention span of most users. They are great at conveying ideas while being intriguing and captivating. Animated icons are becoming more and more popular and the use of animation/movement isn’t something that will be die off as long the rise of UX is still a thing.
Traditionally set up in grids, some websites have moved away from the cookie-cutter horizontal and vertical dividers and designers are turning towards natural shapes and smooth lines. Geometric shapes can give a feeling of accessibility and comfort. Organic shapes are irregular, uneven and imperfect. They can provide emphasis to make content stand out and give a personal touch.
Last but not least, accessibility. This is not a trend, its an evolution and progress of the web that can’t be ignored in 2019. Designing ( and building ) websites for people with disabilities and ensuring they can use them easily shouldn’t be something web designers and developers simply choose to do anymore. The Web Content Accessibility Guidelines are quickly becoming more enforced and it’s going to be increasingly important to make sure your website is up to par.
Everything or ( most things ) have been done in design at one point before. A lot of the new trends are merely recycled ideas from earlier movements in design. That being said they can be revisited and reinvented. From the look and feel, websites will move toward the clean style of flat and minimalistic design. From a UX side of things, companies will need to focus on making their sites engaging and accessible.