With the rise of content management systems and other website building platforms, it is now easier than ever for businesses and individuals to own a website. These design tools provide templates that can be used to customize a website in just a few minutes. However, the result is not always impressive. Most of these DIY websites look unprofessional and are plagued with issues that affect their performance. In this article, we have rounded up five of the most common mistakes DIY web designers make:
1. Non- Responsive Web Design
When building a website using a simple drag and drop desktop editor, most DIY designers forget that the larger online community surfs the web using mobile devices. This means they end up locking out a lot of users from accessing the website. If you are not conversant with building a mobile-friendly website, then you should consider hiring a professional developer.
2. Using Free Templates
Most programs for DIY web design provide free templates that you can use to create a website in a few clicks. The cheap templates often make your website appear generic and similar to other sites on the web. The aesthetics of such websites are poor and do not resonate to your website's offering. This might be a big blow to your online credibility.
3. Poor Search Engine Optimization
SEO helps websites rank higher on search engines such as Google, Yahoo, and Bing. Most DIY website building platforms offer too little from an SEO perspective. Additionally, it is difficult to incorporate various elements of SEO in your web design unless you have mastered this art. For this reason, it is essential to hire an SEO service to improve your search engine ranking.
4. Poor Branding
Another common mistake of DIY web design is poor branding. Whereas a website's interface should reflect your brand's personality, DIY design tools fail to integrate key branding elements such as logos on your website. These visual cues anchor your web presence across multiple platforms including social media channels. It is therefore essential to work with a professional designer who can reinforce your brand's values and online visibility through cohesive branding.
5. Website Security
DIY websites can be vulnerable to hacking and other cyber attacks. If you are building a website, ensure you protect it using SSL certificates and other security add-ons. This will ensure critical user information such as passwords and credit card credentials are always safe.
A website is a critical tool that drives the online success of your business. If you want to realize its full potential, then consider working with a professional website designer. If you would like to know more about web design, contact the experts at REM Web Solutions.