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15 Shocking Statistics That Show the Effect of Mobile First on Your Business

Is it really that important to have a mobile responsive website? It sure is! Here are some mind-blowing statistics that will change your view on mobile traffic forever (sources: Hubspot, ImpactBND, & Skillcrush).

  1. Eighty percent of internet users own smartphones.
  2. Thirteen percent of adults access the web only via mobile.
  3. Mobile internet usage accounts for two out of every three minutes of all online usage.
  4. Tablet users have the highest add-to-cart rates (important if you have an e-commerce shop).
  5. People are addicted to their smartphones - over half of all smartphone users check their phones immediately upon awakening in the morning.
  6. Sixty-one percent of people won’t return to a site that was difficult to access on mobile. Forty percent will instead visit a competitor’s site.
  7. According to Marketing Land, mobile advertising will account for almost three-quarters of all digital ad spending by 2019.
  8. Ninety-one percent of smartphone owners say that being able to access online content on their phones is extremely important to them.
  9. Forty-eight percent of people ages 18-29 search the web on mobile every day.
  10. Fifty-seven percent of people won’t recommend a business if it has a website that isn’t optimized for mobile.
  11. Eighty-eight percent of people who search for a business on their smartphones contact that business within a day.
  12. Seventy percent of mobile searches lead to some sort of action within an hour.
  13. Seventy percent of smartphone users will immediately delete an email if it isn’t optimized for their device.
  14. Forty-eight percent of millennials only view videos on mobile devices.
  15. Eighty percent of people do online shopping on their phones.

As you can see, mobile first is important and will have a huge effect on your business. Visit our website for more information. 

Todd Hannigan at 3:30 PM
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