Vincenzo’s is a high-end supermarket in Waterloo. It continues a family tradition of quality products, friendly service and a huge selection of top-quality salads, soups, sandwiches and many others. Drop by their store to get groceries, order your lunch, buy a gift basket for a loved one or try their daily featured meals.
Vincenzo’s came to us in need of rebranding and redesigning their website. It needed to be modernized and more user-friendly. They needed to expand their consumer market by showing their target demographic that Vincenzo’s has a lot of great things to offer that caters to their lifestyle needs. Their users needed to easily shop for groceries or order their lunches online.
Through client meetings, brainstorming and wireframing, our designers teamed up to create concepts that conveyed a bustling, old world market feel with a sophisticated, high-end look. With a clean layout and easy-to-use custom modules such as the Sandwich & Salad Builder, users can easily browse through the website and order exactly what they want. The website is now robust, completely responsive and adapts to multiple devices and web platforms; this makes it possible for their customers to do all sorts of tasks such as ordering lunches on their smartphones.