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Apr
16
Marketing 101 – SEO Vocabulary

I remember the first time I heard SEO I was thoroughly confused, what does it mean? How does it work? As I started my journey of attempting to make sense of Search Engine Optimization, I found myself utterly confused, mainly because I had very little knowledge of key terminology.

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Apr
09
Marketing 101 – Unique Selling Proposition

Welcome back to our Marketing 101 series! In our last blog we discussed Buyer Personas, what they are, why they are important, how to use them, who benefits from them and we briefly touched on when you can use them.

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Apr
06
Marketing 101 – Buyer Personas

When creating your marketing plan, or any plan for your business, the first question typically asked is “What/Who is your target market?” At a glance it seems like an answer that is quite easily cultivated based on the product or services that you’re selling however it is one of the most critical elements to your business.

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