With the introduction of the internet, digital marketing has become a booming business sector that can help any business, including yours, grow to new heights. 

Content marketing is about connecting with your audience in a meaningful way, using content that resonates, engages, and provides value. In this article, we aim to demystify content marketing and bring it back to basics. 

A well-crafted, targeted marketing message that speaks directly to a defined segment of your market is far more likely to deliver a strong ROI than a watered down, generic one. In this article, we're going to discuss target audience and market segmentation so you can craft a stronger, more effective advertising message.