How customers view your website determines how they will view your product. Failing to ensure your website is of the highest quality possible could destroy your credibility. Below are 3 ways in which you could be damaging your relationship with your customers.
Failing to Brand Properly
Logos, colors, slogans etc. are all things that play into your company brand. It's what sets you apart from the competition. It represents what makes your company unique and memorable to your customers. Your website should match your brand to give your company an overall "polished" appearance.
Not User Friendly
Unusual fonts, an odd color scheme, and text size will make it difficult for a customer to read the information on your site. Try to stick to standard fonts. It's tempting to shrink the font size to squeeze as much information on the page as possible. But who cares about the content if it is too little to read?
Overly Focused on SEO
A cluttered website loaded with a bunch of keywords that are there merely for the sake of SEO makes the site seem forced and unnatural. The customer wants to know that you care about them, not your Google rank. Focus on providing rich quality content and attract the customers who will keep coming back for more.
Our innovative, powerful and easy-to-use Content Management System (CMS) WebWiz@rd, allows you to take the time to ensure your website represents your best work. Pay attention to the details and make sure your customer knows that your company cares about your image. It goes a long way to building those lasting relationships, that ultimately help ensure the success of your business.