As I mention in all of my WebWiz@rd training sessions here at REM, it is really important to get a Google Analytics account. Not only for the HTML code that you get to add to your site for better SEO, but the even more important aspect of utilizing it for keyword searches. It’s the keyword relevance that draws in the qualified traffic to your website. So, in order to bring this highly qualified traffic to your site, you need to develop a better understanding of keywords.
That’s where Analytics comes into play. Google’s Keyword Tool, with its huge database of keywords in over 50 languages, is a great place to start. You can even enter a phrase that describes your website right in Google to get a sense of traffic. But before you do that, let’s utilize your Google Analytics account to conduct the research.
Google Analytics allows us to see all of the relevant data in an easy to read format. It’s almost like having the answers to a test before we write it. The entire “keywords” section is devoted to providing the keywords people used to find our website, how many visits from the keyword, how much revenue that keyword generated, the bounce rate and so much more! This is very informative data to have before you start investing time and effort into organic and paid searches.
Remember, we want to bring qualified traffic to your site. SEO experts follow a basic thumb rule for choosing keywords that bring the most relevant, revenue-adding traffic to your website. Here are a few considerations:
- Phrases are better than singular words.
- Target highly searched terms that have as little competition as possible. However, do not use keywords that have less competition just for this reason alone.
- Choose keywords that are specific with a narrow focus but you don’t want to be too specific that you start to lose traffic.
- Localize your keywords by making use of your geographical location (Web Design Kitchener Waterloo).
Remember, you will want to get the most of out of your keywords when you begin to optimize. That means including them in obvious places on your web site (Meta Tags) in order to achieve high keyword density, frequency and prominence.
Without having a good place to start, choosing keywords can quickly become mind boggling given there can be literally millions of keywords to choose from. Besides, choosing the wrong keywords can be disastrous and set you back months if you are optimizing your site for organic search. For that reason alone, is worth the time and research using Analytics.