Tempted to save money by doing your web design yourself? Although skipping the services of a professional web designer may seem like an easy way to cut costs, the truth is that it will probably hurt you in the long run by producing a website that isn’t optimized for the highest possible conversion rate. Here are some common mistakes of DIY websites.
Bad Menu Structure
Menus are one of the most important parts of your website because they are what allow visitors to navigate your site and land on your important pages. However, a menu has to be optimized in order to work. It needs to be in just the right place, the menu option titles have to be unique, the pages need to be in the right order, the secondary menu needs to be visible but not in-your-face, etc. Your menu also needs to be optimized for mobile devices, where drop-down menus don’t work very well.
You want your visitors to have a pleasant user experience (UX). Common UX mistakes include lists that are split into many pages, a FAQs section where each question opens up on a new page, pop-ups and pop-unders that get in the way of the reader, too many ads, self-playing videos, too many sliders, etc. These are all things that get in the way of being able to navigate your site seamlessly.
Slow Load Times
There are many things that will slow down your website, including images and videos that aren’t optimized, ads that are served over a third-party server, and heavy page elements and scripts. Slow load times lead to higher bounce rates and fewer conversions. A professional web designer will be able to optimize your website so that it loads quickly.
If you would like to update your existing website, or are looking to create a new site, contact us. Our professional staff can help you create a site that is optimised, engaging and most of all give you the highest possible return on your investment.